Perfume Directory

Bleu de Chanel Eau de Toilette (2010)
by Chanel


Bleu de Chanel Eau de Toilette information

Year of Launch2010
AvailabilityIn Production
Average Rating
(based on 1013 votes)

People and companies

PerfumerJacques Polge
Parent CompanyWertheimer

About Bleu de Chanel Eau de Toilette

Bleu de Chanel Eau de Toilette is a masculine fragrance by Chanel. The scent was launched in 2010 and the fragrance was created by perfumer Jacques Polge

Reviews of Bleu de Chanel Eau de Toilette

Can't get over the nauseating headache inducing Synthetic notes this becomes after about two hours. Like a lot of people are saying it's very generic smelling. Probably the least favorite in my wardrobe. I might wear this one on a bad day at work. that's about it.
04th July, 2018
I've gone back and forth on Bleu de Chanel edt. I liked it enough to buy a 50-ml bottle, but then I often felt conflicted. I would often enjoy the opening, but felt like it turned harshly synthetic during the development.

Today I've had a full wearing that I enjoyed. At its best, for me, it's a well-done Platinum Egoiste flanker, more modern, sweeter, less sharp.

I detect the listed peppermint note, connected with the sweetness. I rarely get the grapefruit note, but I love it when I do. I don't really get incense (neither nag champa nor frankincense). When it works, the woods stay integrated (well blended!), but when it doesn't work, they smell harsh and artificial.
05th May, 2018
Another generic aquatic scent, quite synthetic smelling too. Nothing special, so I can't even say much about it. I'm not a fan of Chanel as most of their fragrances disappoint me.
12th March, 2018
The development of Bleu de Chanel (2010) was more than likely supervized with baited breath. Chanel has never been a house to follow trends, largely due in part to perfumers like Ernest Beaux, Henri Robert, and Jacques Polge being such innovators in their field rather than imitators, that trends follow them. Polge in particular has made nearly every masculine fragrance for the house, and has reorchestrated fragrances his hands never originally touched for their eau de parfum upgrade, with his style clearly leaning towards warmer and more resonant tones within the realm of men's scent. The problem was, Chanel didn't do so hot with it's last major pillar for men, and only a glut of markedly different flankers really kept them in the game for much of the 2000's, so like it or not, the ostensibly independent house had to start conforming in some fashion to remain relevant for young men in the 21st century, a necessary evil if you will. However, if the decision to jump on a generalist bandwagon that Chanel themselves didn't start just to secure their future market seemed like an uncharacteristic cash-grab from the reputable house of Coco, the least they could do is take the reigns of said bandwagon from their competitors and become genre leaders rather than followers, which is a tall order even for Polge, who was on a long winding retirement by then. Whether or not Bleu de Chanel is a success in this regard is entirely dependent on how one feels about Chanel, the nature of aquatics, and indeed Polge himself, as his dubious solution was to introduce a new synthetic ambergris called "ambroxan" to the aquatic equation, then marry it to the scratchy "karmawood" norlimbanol note which had also been floating around at the time, offering up a dry warmth to counter the fresh top. Seeing the impact this decision has had, I believe the answer to the question is arguably yes.

How does the man who brought us Antaeus (1981), Ëgoïste (1990), and Allure Homme (1999) do a 180-degree turnabout from such a track record of moss, woods, leather, or vanillic powder deliver a scent in a genre known for being cheap, linear, and sharply angular in design? Well, the answer is he doesn't, and indeed Polge didn't go against his own stylistic quirks with Bleu de Chanel. The fragrance is paradoxically both what one expects from an aquatic and what one doesn't. We get a stereotypical opening of mint, and some tart yuzu-like synthetic citrus note with dihydromyrcenol water accords, carried in a novel fashion by a lot of pink peppercorn. There is an oddly-warm nutmeg counterbalance here too, and overall a good many more notes than found in the typical aquatic, but such complexity is just the beginning. Vetiver, sweet grapefruit, cedar, labadanum, and jasmine bring in the heart that's hesperidic yet warm. Nothing too unconventional but definitely not all notes found in a standard aquatic usually focused on cool freshness. The grapefruit and cedar alone feel more at home in an early 2000's woody ozonic a la Calvin Klein Crave (2002) than in a blue fragrance like this, but Polge plays them against the minty peppery top and isn't done with us yet. The base gets rather warmer still as per his style with patchouli, a synthetic incense note based on norlimbanol first prominently used in something like Amouage Jubilation XXV (2008), followed with sandalwood, ginger, and the ambroxan foundation which causes the confusing middle to make more sense as Bleu de Chanel transitions from cool to warm and slightly scratchy. Future scents from other houses like Prada Luna Rossa (2012), Sauvage by Christian Dior (2015), and Y for Men by Yves Saint Laurent (2017) would continue to amplify the ambroxan + norlimbanol one-two punch in leapfrog fashion until it reached nauseating levels by decade's end, but it's carefully balanced to great effect here.

In conclusion, Bleu de Chanel is an unusually sophisticated aquatic done on both Chanel's and Polge's terms. It's a fresh scent from the onset that opens cool and then warms up the closer to the wearer's skin you go. It's not going to win over any old moss heads that would just the same splash their bottles of vintage Antaeus at it like holy water on a vampire, but for fans with broader tastes that maybe didn't care for the rather limpid Allure Homme, this will quickly climb to the top of their favorite aquatics list for it's uniqueness in an otherwise ubiquitous genre of dumb grab work fragrances with the personality of a juice box. Yes, it's still plenty generalist and gives other such standbys like Armani's Acqua di Giò (1996) a run for their money in the L'eau de Bro department, but this is by virtue of Bleu de Chanel's versatility and complexity rather than a universal pleasantness brought on by an emotionally gray level of marketing research perfection. If you had to own just one aquatic, this could definitely vie for that honor, and if you're an aquatic fan that can only wear Chanel, you're also in good hands. This one isn't quite a year-rounder, as no aquatic really is, but even in EdT strength, this holds up more impressively in cold weather than any other blue juice I've tried. I will say that the milking of flankers posing as higher concentrations is an old trick they borrowed from their masterwork Chanel No. 5 (1921), but I guess we can forgive them for that because it's still better than what they did with the Allure Homme line, which is to say make entirely different scents that share no DNA but borrow name recognition with the pillar, a new move they learned from downmarket houses that they learned angers their fans. Well done Chanel, you've managed to take a boring masculine genre and turn it on it's head, plus afford a proper send-off for your most prolific house perfumer. A modern classic!
15th February, 2018 (last edited: 19th September, 2018)
Pleasant but boring!! In fact this is so boring I can't really add anything more!
28th September, 2017
BoxPred Show all reviews
United Kingdom
I find Bleu de Chanel very wearable. It doesn't present itself with a wow factor but has become one of my more worn fragrances without me realising. This is due to reliability and versatility. It just does the job it is meant to do effortlessly and in simple fashion. This may be a bit mass appeal for fragrance officionados but if you just want to smell good to the majority of everyone else you can't go far wrong with this one.
25th September, 2017

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