A most unusual perfume that is built around cumin ,it seems but the cumin is kind of 'clean' ,IMHO. Well ,less sweaty than usual when used in perfume, I guess. It adds a rounded, slightly animalistic nature to this scent which comes across as a strong aromatic fougere with a wonderful citrus beginning ,blackcurrant and lavender are discernable but I am not sure about the magnolia note. All in all quite sharp ,tart and a savory fragance. If you like Jicky and aromatic fougeres - then you will love this one. Strong, good lasting power. The color of the juice is not blood red- that is the color of the bottle. The juice is very pale yellow in color.