Perfume Directory

Aventus (2010)
by Creed

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Aventus information

Year of Launch2010
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 1739 votes)

People and companies

HouseCreed
Parent CompanyCreed

About Aventus

The exceptional Aventus was inspired by the dramatic life of a historic emperor, celebrating strength, power and success. Introduced in 2010 and crafted by the deft hand of Sixth Generation Master Perfumer Olivier Creed in collaboration with his son Erwin, this scent has grown to become the best-selling fragrance in the history of the brand. Olivier created its iconic name derived from a ("from") ventus ("the wind"), illustrating the Aventus man as destined to live a driven life, ever galloping with the wind at his back toward success. Aventus is a sophisticated blend for individuals who savor a life well-lived.

Aventus fragrance notes

Reviews of Aventus

What can I say about Creed Aventus that hasn't already been said? Nothing, likely. Though here's my review. Aventus is the pinnacle of modern, masculine-centric perfumery. It is a testament to the art that created it. Yes indeed, it is immensely popular. Yes, it smells incredible. And yes, some folks scream "overrated" because of its exposure. It is unequivocally - and quite subjectively - perfection in a bottle for many people, including me.

Wearing Aventus is a lesson in dichotomy. It is fruity, yet woody. It is distinctly green, yet gourmand. It is dry and mossy, yet very "wet." It is dark and brooding, yet energizing and hopeful.

The legendary opening is the best I've ever smelled for a "men's" fragrance. It is dominated by pineapple, apple, and blackcurrant. Within an hour, the fruity introduction gives way to rich birch and rose across a base layer of vanilla and ambergris. Have patience. Throughout its duration, Aventus reveals itself in a flurry of dry birch and oakmoss, while ambergris suggests a damp, earthy forest floor.

Aventus must be smelled to be believed. It bears passing resemblance to other popular fragrances, yet it is nothing like other popular fragrances. It pays homage to its rich history, yet never relies on archaic notes or cheap tricks to convey its meaning. Aventus is a black suit, a pair of jeans, a tuxedo, a fleece jacket, a white shirt, and a brown sweater. It is a motorcycle, a fast car, a crackling fireplace, a snow-covered lawn, and a walk through the woods. It is concrete, grass, air, and water. It is elemental.

Vanilla is present yet never dominant, and the jasmine and rose are expertly blended. Aventus is never a floral. Nor is it a gourmand, nor is it a spicy wood, nor is it green. Aventus is Aventus in the same way Fahrenheit is Fahrenheit. Don't be fooled by imitators: they may be 90% of the way there, but they are not Aventus.

Aventus is all of this. The ultimate exercise in olfactory polemics, and a timeless masterpiece. Unqualified thumbs up for any season or event.

Scent: 10/10
Longevity: 10/10
Sillage: 10/10
31st October, 2018
I just wrote a review but it seems to have logged me out in the meantime so I hope it doesn't double post, if so please delete

I bought quite a few samples recently and will start to go through them one by one and write my comments. Aventus comes first as it was highly recommended.

I want to say at first it starts out "friendly", there is a fruity sweetness that is not sweet in the way that many fragrances are "in your face" but it is there nonetheless. There is also a pronounced depth from beginning to end which counterbalances it and gives it masculinity - but not in the obnoxious "smell you from a mile away / salesman-businessman" cliche of masculine fragrances of old. It is modern but comfortable, and I feel like it could blend into fabrics really well - like a sweater, or I could potentially see this doing well lingering on a scarf. I could potentially buy a full bottle of this!
21st October, 2018
Overhyped? Perhaps. Nice? Yes.

I had heard so much about this one that I had to get one for myself. Without sampling it. Well, I may have been a bit disappointed at first coz of the hype online. It's a nice fragrance, lots of pineapple is what I get. Feels premium and well blended. I haven't tried other batches so I don't know about batch variations, but I believe there are variations, which at this price point, is in my books unacceptable.

Well worth the spend. hmmmm...yes, maybe not.


p.s. unlike most, I don't get into the notes, etc. It's all there for everyone to see on this site as well as other places on the net. I'm not a pro, just a novice collector.
20th October, 2018
Ah Aventus... the scent trail of an alpha male among betas and omegas stalking his territory in a late-stage capitalism society which confuses merit with equity, exalting career criminals as business leaders and decries empathy as a vestige of weakness to be bred out like a recessive gene. The marketing campaign of the fragrance itself places the notorious Napoleon Bonaparte at it's center, a chauvinist and narcissist who is literally the poster child for a complex meant to diagnose insecurity in men, and indeed Aventus (2010) targets that very same insecurity in it's market, as almost a wonder drug made to cure it. The unforseen consequence for this is Creed pulling in customers from way below the pay grade of their ideal client, which has made Aventus borderline-mainstream, or about as mainstream as a $500MSRP men's fragrance can get, which has led to a slew of low-cost clones, and a robust decanting market willing to sell little chips off of large commercial-sized urns Creed makes knowingly for resellers. Factor in all the seemingly-intentional batch fluctuation (poor quality control IMO), and a whole new hysteria of finding "the perfect version" of the already "perfect" man-juice is manifest, seeing working stiffs going off the psychological deep end in their quest for the biggest deus ex machina to use in their socio-economic conquest of each other. Whew... that's some heavy shit man.. now for the scent itself. Aventus is actually pretty unique, and once you parse away the Randian and Nietzschian drivel that has attached itself to the stuff like a social parasite (delicious irony), you're left with a slightly smokey, fruity floral which sits between fresh fougère and chypre but ultimately swings chypre because of the labadanum and oakmoss in the base. I haven't dealt with much of the variation, so my review may not apply to your batch, but the amount of "smoke" in mine is subtle, and the pineapple is also not terribly overwhelming either, so maybe I have some "Goldilocks" batch where all the sliders are at neutral? Who knows? Who cares? Shall we carry on?

Aventus is far too fair and pretty a scent to be aligned with such "toxic masculinity" culture as it's marketing has fostered, which may also be part of it's appeal for me: it's tragic beauty caught in the throws of it's own misgivings, carried off by the demons it's very existence summons, leaving those who smell it unawares to be captivated whilst blissfully ignorant of it's notoriety, upon which once learned, transform that captivation to contempt. The scent opens with pineapple, blackcurrant, and French apples carried aloft on a ray of dry bergamot, giving a fruity hesperidic zesty sweetness that will never not turn heads; the opening of Aventus is where all the magic happens, and the rest of the composition serves to lock in that opening note with supporting bedrocks. Jasmine and rose make an appearance in the middle, like many men's floral chypres of old, but liberated of the indole or sharp green galbanum that usually makes this combo feel "perfumey". Instead, there's a dry lightness which is almost unisex in the middle, joined by a rather medicinal take on patchouli, with birch and a peck of vetiver for the oft-quoted "pineapple smoke" of the heart. The base is pure Creed with an authentic ambergris note, joined by oakmoss and a white musk which adds a touch of the modern "laundry" aspect which reminds you this is from 2010. There's Iso E Super here too, and some dry vanilla, but little else, as the point is to let that opening fruity hesperidic floral accord dominate, and it's all rather dandy for a scent lauded by gym bros as a lady killer... ahh all the more deliciously ironic. Aventus actually feels like it benefits from being a distinctive fruity floral scent in an age of aquatics or scratchy woods, and if something like this saw release in the late 80's like other things similar, it would be long discontinued now and exalted by the vintage community instead of the six-figure set or those hopeful to be.

I rather like Aventus, although I despise the online community that has popped up around it, ready to chase you into battle on any forum, hack your Facebook, or make a subreddit about how much you suck for being too plebian and poor to understand why Aventus is the "best scent evarrrrr", and I really wanted to dislike the stuff too just because of the toxicity which surrounds it. On the bright side, Aventus has reimagined a chypre accord for the modern man, and offers something fresh and clean with classic touches, so hats off to Olivier and Erwin Creed for that. Aventus has also proven to be a tremendous gateway drug to the perfume hobby for many a man in search of "grail juice" so it's also helped keep the hobby alive alongside filling Creed's coffers. Aventus has proven to be a hard act to follow, and Creed's own Viking (2017) has fallen far short of the task, since nobody is making Viking subforums or burner accounts to dodge bannings for bad manners online. Longevity is killer, but the sillage isn't "beastmode" as "Aventusites" will claim, but it is above average. Aventus is almost a generalist to me, with casual, office, and romantic use feeling appropriate, since it's fresh fruity floral side is so likeable, and it's smokey underbelly carrying more warmth than expected in a scent like this. I'd say this fails only in extreme heat and cold, where it's generalized nature isn't tuned properly to cope, but again, overzealous fans would challenge me to fisticuffs over that. If you can afford it, Aventus, really isn't a bad daily driver, but as the saying goes "it's too rich for my blood", so if and when a full bottle does appear on my wardrobe, I'll have to keep my "smokey pineapple secret weapon" under lock and key for special use only. I totally understand why folks love this so fervently, as the next nearest thing to something so unique yet so comfortably familiar was Curve for Men by Liz Claiborne (1996), and that stuff also had it's own army of acolytes for the better part of a decade too, they just all drove beat-up Chevys and old Toyotas instead of BMWs and Teslas. Good stuff, totally undeserving of it's hype, and still too much for what it is, but at least earning a thumbs-up from me.
24th September, 2018 (last edited: 25th September, 2018)
Just got a sample of what appears to be one of the most controversial fragrances in the modern era: Creed Aventus.

The opening of Aventus smells really, really clean and of high-end ingredients. It isn't the typical, oft-used bergamot + maybe another citrus fruit type start, but instead begins with a decidedly airy fruitiness, along with a boozy gin-like splash underneath. I don't get a straight on flesh of fruit sensation, but instead almost like a refined mash of the apple, pineapple, and black currant.

A bright woodiness envelops the mix, a la the birch bark. A dark rose grows in, as well as a fresher take on jasmine which highlights that it is a Creed-centric incorporation of this expertly processed flower. Unquestionably, oakmoss is detectable with its dry, green presence; patchouli feels more medicinal and dark than I usually experience it elsewhere, and musk adds a well-balanced touch within this complex fragrance.

The famous Creed accord is subtly there; I can't sense the vanilla, which may have been covered up in my perceptions by the other strong notes in Aventus.

Overall, I get a juniper berry scent that is crafted so nicely and has a classic, bracing quality to it (like sniffing a glass of Seagram's gin neat). I think of Eau de Rochas most of all as I take in and savor Aventus. For me, that is a very good thing. :-)

Subjectively, this EdP fragrance evokes relaxation, confidence, energy, and positivity. Of course, each person will have his or her impressions which can range from "love this above every other scent" to "boy, this one is overhyped and sucks." Then there's the whole issue of which batch number one ends up getting of Aventus (I haven't dared to enter into that discussion!)
Me, I applaud that Creed has this wonderful fragrance in its collection, and in the end it is a very credible niche scent worthy of the attention it has received.

Given the vastly divergent opinions and analyses of it, I personally would suggest that one either samples Aventus in person at a local department store counter, or obtain a sample decant.
12th September, 2018
Clean, fresh, successful scent. When you wear it You feel like you are sharing yourself with successful people instead of pandering to them.

No urine smell in the bottle like Tom Ford fragrances. It is not a provoking scent, just safe and clean. It doesn't force, it is polite and perfectly mannered.

I was hoping it would be a new life type of cologne that I loved. I would mostly wear it safely to be agreeable to others.
09th September, 2018

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Creed Aventus, Viking, Aberdeen Lavender Official Carded Samples Brand New

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Aventus by Creed 120 ml Millesime Spray for Men

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Creed Aventus By Niche oils Decanted Oil Based 30-50 ML

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