Initial smellings reference Brut (or is it Old Spice?) quite closely. There is nothing shy and retiring about Sartorial, and it comes across as a choice for a man who doesn't mind invading space with his scent.
After some hours of development, though, the beeswax and honey come to the fore, and hold the floor thereafter. The result is something stronger but much more subtle than the opening would suggest, with enough variation and development in the accords to keep your nose coming back for more.
I have no experience of working with tailors but it seems to me that the marketing does cohere nicely with the form of the scent. Worth trying.
This is straight forward gentlemans scent in the English tradition. It smells well made and is easy to wear. I get neroli, cardamom, lavender, leather and some oakmoss. I would say it lasts about 5 to 6 hours on myself with little projection. It would be great on weekends or to the office for sure. For the price (online $65 to $70) and quality it's great. Enjoy!
23rd April, 2016 (last edited: 26th May, 2016)
I will say up front that fougere is not my favorite scent family. With that out of the way, there are components of this I enjoy. The woody notes are nice and do give off the intended Savile Row tailor shop note.
But I find the scent too sweet and cloying with a pronounced vanilla note for this to really work for me. It also is a very penetrating and potent scent.
Lastly, this reminds me of a scent I used to wear in high school and while I can't remember which it was, it makes this smell kind of imitational and low-rent.
Just not for me.
The ‘smell of a high end tailor’s shop’ was so hyped on this one when it came out, that people felt inclined to go into rhapsodies about steaming hot irons and offcuts of twill and what have you. Thank goodness I didn’t test it then – who knows, maybe I’d have succumbed to all that nonsense, too.
In any event, I approached Sartorial with caution, applying just a tiny bit first and got quite puzzled with what my poor nose was smelling. It was sweet, it was daddy-o, it was Brut as I remembered it from my teenage years, with what seemed like a massive aromachemicals cloud that threatened to trigger headaches.
However that’s no way to treat a perfume, and so I finally gave it a decent spraying and this, surprisingly, worked much better. Sure the Brut reference was still prominent, but now I could appreciate that this was a somewhat more complex and engineered composition. So beyond the lavender and tonka sweeties which acted as traditional ‘man cologne’ signifiers complete with non-specific woody backing, there were several subordinate notes playing little harmonies from the wings.
A faint hiss of something metallic at the start, a mellowing touch of cardamom in the heart, floral notes, aldehydic and ozonic twists, resinous murmurs, and oh yes, ‘white musk’, yards and yards of it.
Ultimately Sartorial is backward looking, a typically sweet ‘English’ barbershop fougère, and I’ve had my bellyful of those. Still, there is no denying it has been crafted with skill.
Interesting. Like a cross between Brut and Grey Flannel, heavy on the metallic violet leaf and minty lavender. There's an ozone element as well, like the smell of aluminum foil, as well as some cinnamon/mace pie spices. The whole thing comes together to smell like an abstract warm brown mix of woody earth, dank greens, pie, and outer space.
Personally, though I can see how they contribute quite a bit to the modernization and artistry of this scent, I find the ozone distracting and unnecessary, so I'm only voting neutral. Personally, I'll just stick to Brut.