Perfume Directory

Phoenix (2011)
by Keith Urban


Phoenix information

Year of Launch2011
AvailabilityIn Production
Average Rating
(based on 14 votes)

People and companies

HouseKeith Urban
PerfumerLoc Dong

About Phoenix

Phoenix is a masculine fragrance by Keith Urban. The scent was launched in 2011 and the fragrance was created by perfumer Loc Dong

Phoenix fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Phoenix

Very unique opening. Not quite sure what the note is, almost veggie like? Settles later into the boozy/leather sweetness. Great drydown. Performance is good w/longevity for me but above average projection.
20th January, 2016
Bigsly Show all reviews
United States
Think of a smoother version of Bogart Pour Homme, but with blackberry and chocolate replacing the lily and rose, and you'll have a rough idea about what this smells like. At first, though, it isn't smooth, with some sort of odd varnish-like element, but that doesn't last long. Overall, this is a great scent for a low price (assuming the prices haven't risen by the time you read this). There is a light leathery quality in the drydown, and the blackberry lasts a long time. I don't get a clear cognac note so perhaps it lasts a very short period of time. It's not powdery, syrupy, nor too sweet, but the tonka is obvious, in case you are not a fan of that note.
18th January, 2016
Incredibly unique. Almost medicinal in a way-dare I say it has a certain combination of notes that "reminds" me of oud (of the band aid variety) ever so very slightly through the leather!! It definitely gives the vibe of being much more expensive than if is. Wonderful!
29th June, 2012
Swanky Show all reviews
United States
The circumstantial evidence against Urban's Phoenix did not look good. The package and presentation, a mock Southwest theme and squat bottle, was disturbingly close to his brother-in-country Tim McGraw's Southern Blend which begins decently enough but soon falls apart. The economy pricing and downmarket availability portended a cheap and gimcrack and mercenary product. And, in the macro view, how many celebrity-flogged contraptions are released each year that are even passably wearable? Surprise, then, that the jury has acquitted Phoenix of the charge of pandering. This is actually not bad.

Who knows what Keith Urban actually had to do with this fragrance but assuming he was involved it seems he told the mixologists to "do me a Burberry London." If you liked the latter or Remy LaTour's Cigar, you may get some pleasure from Phoenix. It shares a mildly sweet leathery texture with those older offerings and adds the chocolate note which is popping up more frequently than Michael Caine in British crime flicks. It also has good longevity without devolving into another lackluster amber, so common on the masculine side of the perfume counter these days. If you aren't a chocolate fan, though, it may be a bit too much.
19th September, 2011 (last edited: 11th August, 2012)

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