Perfume Directory

Mulholland (2010)
by Keiko Mecheri


Mulholland information

Year of Launch2010
GenderShared / Unisex
AvailabilityIn Production
Average Rating
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People and companies

HouseKeiko Mecheri

About Mulholland

Mulholland is a shared / unisex perfume by Keiko Mecheri. The scent was launched in 2010

Mulholland fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Mulholland

A nice fresh fruity fragrance that dry down to a sweet fruity/floral scent with a little bit of spices in the background.
At the opening I can smell just a simple sweet fruity scent.
The fruity scent is fresh, yet sweet and juicy and to be honest smell more like plum instead and citruses!!
There is a very weak floral note trying to poke the scent but it's completely in the background.
As time goes by the scent became a little more sweet.
In the mid I can smell a sweet fruity scent with noticeable amount of floral notes and just a little spices.
In the base only some patchouli kicked in and gave the scent a little earthy feeling.
This fragrance smell very pleasant and nice but there is nothing special about it at all.
Actually the scent mostly remind me of women fragrances instead of masculine ones!
Projection is average and longevity is around 4-5 hours on my skin which is average again.
30th January, 2014
A wonderful advantage of self training in perfume-wearing is that I learned to disregard the bottle and the name of the perfume. 'It's the perfume, stupid.'

As for the bottle, I quite like the Keiko Mecheri bottles. Nice blend of form and function. What might be intended to be jewel-like, reads to my mind as a simple, attractive geometry.  The name: Mulholland.  I live in LA, in the valley. Less than a mile from Mulholland, in fact.  I can safely say that the name of the perfume has nothing to do with the place, so it must be more about aspiration. Very mid-20th century General Motors when you look at it.  Impala, Bel Air, Wildcat, Firebird, Safari, Grand Prix.  So, without further thought, I'll dismiss the name.  

There is something quietly appealing about a line that is niche not in order to be 'indie' in style or to be more hip than the mainstream will allow. There is a sense in the Mecheri line that the perfumer just wanted enough space to work with the ideas that interested her, whether this meant creating something previously unknown, or making a classic idea your own. It implies a stable ego and hard work. 

With Mulholland perfumer Yann Vasnier accomplishesa goal that many have pursued: the long- lasting eau de cologne. Many have tried, many have died. There have been some spectacular successes in recent years. Andy Tauer ignites orange with amber in Orange Star.  Francis Kurkjian throws away the book with the revolutionary Cologne pour le Soir. Vasnier goes out on a limb and attempts to keep the shape and tone of the edc while making it last. It's perfume alchemy, the magic short-cut to turn common metals into gold.  

Mulholland's initial wager is the eschew the 'natural'.  To makes a durable musky citrus, Vasnier creates idealized woods with steely accents. From the first sniff, Mulholland forgoes the desire to appear strictly botanical.  Instead, it strives to be appealing and interesting to the nose.  It succeeds. Mulholland crosses tones and makes links that aren't meant to hide the artifice, but to manipulate it and make it work for you. The musk is woody, the citrus is salty-metallic and the floral elements are papery.  There's nothing jarring in the perfume.  You can accept it at face value. In the place of an eau de cologne's lightness there is a sense of agility, and where a cologne burns brightly but briefly, Mulholland has an inherent sparkle, a quality that doesn't burn off. 

Mulholland would make an ideal daily perfume. It's fetching, it's interesting and it's balanced from top to bottom. One interesting thing about  enduring, mainstream constructs is that they make you consider the distinction between truism and stereotype. Mecheri posits the eau de cologne as a truism and then pokes at it.  Why is an edc appealing? Why has it become a tradition?  Is it strong enough to survive some bending and twisting?  I suppose that Keiko Mecheri could be seen as the antithesis of Etat Libre d'Orange, but she sticks to her guns and uses tradition to great advantage.  

02nd November, 2013 (last edited: 18th June, 2014)

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