Perfume Directory

New Look 1947 (2010)
by Christian Dior


New Look 1947 information

Year of Launch2010
AvailabilityIn Production
Average Rating
(based on 26 votes)

People and companies

HouseChristian Dior
PerfumerFrançois Demachy
Parent CompanyLVMH Moet Hennessy Louis Vuitton

About New Look 1947

New Look 1947 is a feminine perfume by Christian Dior. The scent was launched in 2010 and the fragrance was created by perfumer François Demachy

Reviews of New Look 1947

I'm a man and this may be my favorite of the privee line (perhaps a toss up with Mitzah). It's a very good creamy floral. I'd say it's about 60% creamy and 40% floral.

I get a feminine vibe whilst wearing it, but it's definitely a unisex perfume. If I could afford a full bottle, I'd buy two.
11th August, 2016
Beautiful jasmine and iris with a rose touch. Feminine, but I would wear this in a few situations. Beautiful fragrance. Another beauty in the privee collection. 8.5/10
17th March, 2015
Dior New Look 1947 is an "immaculate" floral vanillic with a dominant tuberose-jasmine-ylang/ylang accord. Yes, balmy (somewhat creamy), delicate and spicy. The Francois Demachy's creation smells like a balmy-floral skin moisturizing foam (with a touch of rosey "neutrality") combined with the feminine organic warmth. Really sensual and intimate. Finally the tuberose seems to be dominant (despite a yet considerable jasmine), the white sandalwood rises up and a touch of "Allure" seems lingering in the air. A beautiful scent anyway not enough temperamental to be a masterpiece. No more to add.
08th December, 2014
This was another surprise sample sent to me by a kind fellow perfumista. This is unmistakably the child of classic French perfumery. It shares its heritage with earlier Diors, characterized by quality ingredients and sophisticated style. This is one of those perfumes that makes an impression. It's on the dry side of floral, with perhaps the iris softening the impact of both ylang and tuberose.

The tuberose is the dominant note, however, it is tempered with other notes that save it from being a sillage monster. Tuberose can be overwhelming to wear, especially in very warm weather. New Look projects, but not loudly. I have had it on for about an hour and it is still very detectable, though softly so. I spritzed a very tiny bit onto the back of my hand, so a proper spray from a full bottle would no doubt not need refreshing during a day's wearing.

Overall, a sophisticated, memorable perfume for someone who wants something distinctive, with style though not sweet or too young. The woman who will wear this is confident, experienced, with an understated style of her own. If that is you, and you are looking for something that is individual, stylish and smells 'expensive' then do try it.

Unfortunately for me, white flowers have never been my thing. I can admire the craft in this one, though it doesn't tug at my heartstrings.
14th December, 2013
Not a fan of tuberose but in this composition it is well juxtaposed with the softer and richer flowers.
It smells very contemporary and interesting, unusual and exotic.
Perfect for a new spring wardrobe I should say.
Reminds me a bit of L'Artisan's "La Chasse aux Papillion" but this is obviously the more refined and luxurious concotion.
Very well executed and usually florals are very straight forward: this one however is very intriguing and would suit a very well situated woman who loves to be feminine but can equally take center stage in the boardroom!

Modern Classic!
14th March, 2012

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