One of those melon/lily "aquatic floral" perfumes. There are quite a few of these out there, and I judge them by one easy criteria - Without sufficient attention to detail, it's easy for these to deteriorate into a cheap green chemical mess that smells like hand sanitizer. Wild Bluebell passes the "doesn't-smell-like-Purell test", using a juicy quality to make the melon smell realistic instead of synthetic, while simple white flowers and subtle soap keep the lily from smelling chemical. Meanwhile, there's a saltiness to the whole mixture that hints at warm climate while giving a quiet mineral depth.
Actual bluebell flowers don't grow where I live, so I can't judge whether or not this does justice to the name, but I give it a thumbs up. The Jo Malone line does a good job with deceptively simple but carefully crafted florals and Wild Bluebell is another good example.
Odysseusm describes it well; on my skin the sweetish melon entrée is pleasant and after about twenty minutes gives way to the bluebell and the lily of the valley; he latter being more discreet and a touch fresher than it's Penhaligon's namesake. In the drydown a gentle amber an rose shows up. Overall very nice, never sweet after the top note and never cloying. the fragrance is close to my skin, with poor projection and silage, as usual for Jo Malone, but excellent for the office and for layering.
I also noticed the cantaloupe opening, and I think it is kinda oddball in a floral scent.
Thankfully, it quickly burns off. We are left with a soft, gentle floral. Lily of the valley sorts of notes are the core. A tiny bit sweet but not problematic. A young, innocent sort of smell. Not heavy or cloying.
The opening top notes of this have that melon overtone so popular with perfumes currently introduced. However when this has been on me for awhile and the middle notes and bottom notes start to appear this is really a beautiful scent. It wears particularly well in the summer. It lasts a long time on me which is unusual for any perfume. Although I only have a sample at the present time this is being added to my buy list.
A very positive neutral. Not groundbreaking, but uplifting. A simple straightforward bluebell aquatic blend that works well for a springtime day. As a guy, no trouble at all wearing this scent. Very natural, no harsh aquatics. Like soft flowers floating on a garden fountain.