As someone who is somewhat familiar with the Playboy legacy, I am at a loss to discern what the point of the Playboy line of fragrances is (apart from the obvious "making money" motive). Primarily I cannot figure the audience. Each of the offerings to date is a generic knockoff of a contemporary fragrance (i.e. Hollywood Playboy = Armani Code) and they are all sweet and cheap, so presumably they are aimed at teenaged boys (or perhaps young twenty-somethings). The puzzle is: does the Playboy marque hold any allure for most Generation Y'ers? Hefner's fingerprints aren't on these cheapies and he must be a parodic figure for those not old enough to remember just how innovative the magazine, and the subsequent TV shows, were.
Furthermore, there seems to be no synch up between the names, which are all international cities, and the fragrances. Apart from the watery aquatic mess that is Malibu, I see little correlation to the subjects. London is among the more egregious examples. In no way does this sweet, cheap powdery genre juice evoke any aspect of London. London Bridge and Big Ben are on the label but not, alas, within the bottle. The logo is a Union Jack overlaid on the signature Playboy Bunny with an electric guitar subbing for the usual bow tie. Is this to evoke England's rock'n'roll heritage? This juice is closer to Air Supply than to Sham 69.
There is nothing to be proud of in this line and they probably should be avoided (I do like Vegas Playboy the best but that's not saying much).