Perfume Directory

London (2011)
by Playboy


London information

Year of Launch2011
AvailabilityIn Production
Average Rating
Not enough ratings.

People and companies

Parent CompanyEHP > Coty Beauty

About London

London is a masculine fragrance by Playboy. The scent was launched in 2011

London fragrance notes

Reviews of London

Swanky Show all reviews
United States
As someone who is somewhat familiar with the Playboy legacy, I am at a loss to discern what the point of the Playboy line of fragrances is (apart from the obvious "making money" motive). Primarily I cannot figure the audience. Each of the offerings to date is a generic knockoff of a contemporary fragrance (i.e. Hollywood Playboy = Armani Code) and they are all sweet and cheap, so presumably they are aimed at teenaged boys (or perhaps young twenty-somethings). The puzzle is: does the Playboy marque hold any allure for most Generation Y'ers? Hefner's fingerprints aren't on these cheapies and he must be a parodic figure for those not old enough to remember just how innovative the magazine, and the subsequent TV shows, were.

Furthermore, there seems to be no synch up between the names, which are all international cities, and the fragrances. Apart from the watery aquatic mess that is Malibu, I see little correlation to the subjects. London is among the more egregious examples. In no way does this sweet, cheap powdery genre juice evoke any aspect of London. London Bridge and Big Ben are on the label but not, alas, within the bottle. The logo is a Union Jack overlaid on the signature Playboy Bunny with an electric guitar subbing for the usual bow tie. Is this to evoke England's rock'n'roll heritage? This juice is closer to Air Supply than to Sham 69.

There is nothing to be proud of in this line and they probably should be avoided (I do like Vegas Playboy the best but that's not saying much).
13th August, 2012
A deodorant, dusty-angular at the beginning, boozy and powdery at the end ( spices-white cedar and liquor). Too plastic and anyway forgetable.
02nd May, 2012
Nothing special. Nice vanilla scent.
16th April, 2012

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