Perfume Directory

Signature (2008)
by Avon


Signature information

Year of Launch2008
AvailabilityIn Production
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About Signature

Signature is a masculine fragrance by Avon. The scent was launched in 2008

Signature fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Signature

2008 was towards the end of Avon's glorious period of experimentation and failed expansion into cosmetics, a larger men's selections of fragrances and skin care, plus brick-and-mortar retail ventures. From about 2000-2010 is where I have found the most numerous amounts of male fragrances, and the most daring scents since the halcyon days of the 60's and 70's. Avon Signature was another gorgeous male gourmand from the house, which seemed to be a trendsetting new fragrance trope on all ends of the gender spectrum, and one that Avon seemed equipped to actually be at the forefront of instead of playing "me too" like it has for much of it's history past the 1950's. There aren't too many absolute must-haves from this designer, and most of my reviews from them are positive or thumbs-up only because I am delighted by the oddity of many more obscure Avon colognes throughout the years. Avon Signature is just plain good though, and nothing really odd about it. In a men's fragrance world focused more and more on heaviness and sweet syrupy density, this surprises in it's nimble nature on the dry down, and is far more suggestive a scent than commanding like many designer entries into the gourmand category from this period.

As such a member of the gourmand category, Signature focuses mainly on edible scent notes, but unlike past creations such as Intrigue or Tomorrow, doesn't rely as heavily on the thick or sweet bakery notes of vanilla and spice. Instead of these, Signature marries crisp apple, honeydew melon, and grapefruit with some spices like ginger and cinnamon, on a bed of bamboo, woods, and subtle musk. It's a scent that comes out the bottle sharp and clean, like mulled cider potpourri, but once it dries down, lets wisps of the woods and bamboo come to the fore, with the basenotes merely being fixatives in this instance. It's not a huge silage beast, nor have the longest wear time, but it is at least average with most department store scents, clocking in about 6 hours, with reapplications needed if you're pulling an all-day wear with the stuff. It's certainly stronger than the usual "bring the bottle to work" weakness of typical Avon EDC concentrations, but something like this you wouldn't want on all the time. The scent is subtle, and sits somewhere between being close to the skin and coming out to play when the air hits you just right, more so when applied to the shirt as well. It's that "just strong enough to let you know I'm here" kind of discretion that plays into it's name: this is literally engineered to be a signature scent for the guy who wears it, and beg those who enjoy it's delicious complexity to come closer. I can barely stop smelling myself all day, which looks really odd in public, so I find myself unable to really wear this at work without looking strange.

Obviously, people not fond of the 2000's gourmand craze will only hate this slightly less than most, because it does tend to stay in that drier ginger ale world rather than go full-on-ice-cream like a lot of other scents in this trope. I personally find gourmands a welcome change from the aquatics and ozonics that still carry on 20 years after the 90's popularized them, but that's just me. Smells that make me want food are much better than smells which remind me of my kitchen sink or laundry room. As the "signature scent for every man" this does not succeed, for the point of a signature scent is to stand out, and not blend in, so while for many guys this can and will be such a hallmark olfactory calling card (and a damned good one), it simply can't live up to it's name because ubiquity will destroy it. Ironically, now that it's discontinued, it can more effectively live up to it's namesake, if but for increasing obscurity alone. Curl up in your pajamas with a nice mug of something hot, spray this on, and kick back with an old favorite movie. You'll thank me later once you do. It really is a comfort scent and to be blunt, that's why I can only really wear this when home, in the colder months of the year.
Classy, refined, daringly different, and elegantly restrained aromatic gourmand goodness. Yes please, I'll take two!
14th September, 2017 (last edited: 14th January, 2018)
A very heavy fragrance for Men. It's like wearing your grandfather's old leather jacket. not for me. I regret having bought it.
27th March, 2013
shamu1 Show all reviews
United States
You need to let this sit for awhile so your skin can absorb it before you judge it, because it is pretty unique. Starts off with a pretty generic sweet apple and cinnamon opening, but after a few minutes it starts getting interesting.

It's hard to put a label on this because it's sort of a melange of woody, spicy, oriental, leather and green scents. It gets less sweet as time goes on, and you can smell the light wood and spicy notes flitting in and out for hours, on top of a smooth leathery, oriental base. The base notes are silky and oily, but not very sweet, and I like that.

What's best about Signature is how transparent it is. It projects very well, but the cloud of scent around you is never heavy; it's more like small wisps of wood, spicy and dry fruity note float around you.

Longevity is also very good, so this is good value. Thumbs up!

13th July, 2012
Wise Owl Show all reviews
United Kingdom
A sweet, rich and creamy fragrance which to my nose is very reminiscent of Black XS. It doesn't quite have the projection or staying power of the Paco Rabanne scent; however both are above average and are pretty good when the price is taken into account. A good effort from Avon and a fragrance that punches above its weight.
29th April, 2012

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