On its own it is more feminine than unisex, but I'd still wear it once in awhile. The strawberry note dominates when I wear it. I find myself having to reapply as it stays close to the skin. I gave this a neutral rating not only because of its somewhat weak sillage/longevity, but also because it smells cheaper than its worth. May be more suitable for the younger crowd being fruity and not so complex. You can get more of this for less with Escada's Ocean Lounge or Escada's Sexy Graffiti. But on the flip side, it would be interesting to experiment what other Jo Malone fragrance(s) this would layer well with.