I think the attempt here is to give a new car smell. They do this pretty well. It literally smells like a new car - it's a fresh scent, has some metal or something in it, and I get coconut sometimes, not as a note that stands alone, but that harmonizes w/the goal of the rest of the fragrance.
I'm not sure many women will go for this, but this is definitely a guy's scent.
The new car smell remains linear throughout the day, but softens up to something more palatable after about an hour or so.
The longevity on this is also really good. In fact, the whole AB Spirit series has very good longevity & sillage. IMO, the quality of the longevity & sillage makes these scents at least worth trying--especially for the price. These will all last a long time because you don't have to use very much each time you wear it. Definitely worth the money (aside from the Brad Pitt wannabe inside the box that is modeling his new car).