Ok so this is an interesting one!
Furze isn't a perfume I initially liked, and even now I don't feel all that easy with it. It's a very heady, strong mix of Mimosa (strong floral) mixed with Neroli (soapy smell), and raw Coconut (sweet & sour smell), followed by Vanilla (buttery creamy smell), and if that isn't enough to clash... I don't know what is!
That being said, I have started to get used to this one. As others have said, it has a distinct "suntan lotion" smell (from the coconut + vanilla). To me, this scent is like a mix between citrus and milk, or butter and soap. It's like it's almost rich and creamy but at the same time green, sharp and floral with bitter citrus.
Furze is inspired by the plant alternatively known as "Grouse" or "Broom", and the story goes that these plants (I have not smelled them myself) are essentially hillside bushes that have protective powers and value as ancient herbs etc. I also read that Simon Constantine wanted to create with this the English equivalent of the French "fougère" or "Fern" note (although this time inspired by an English shrub). It is said the flowers of this bush have a smell like that of sharp Coconut and Vanilla, and it would seem that is what he was going for here.
Either way the longevity and projection are amazing, this thing lasts on me over 20 hours and I can even smell it the next morning. I think all Lush scents come in Eau de Parfum if not pure Perfume concentration.
A bright, citric, creamy, buttery, milky, soapy floral. I can't really describe it any better than that. Try it!