On my skin the ozonic-fresh opening has a herbal undertone, which makes for an interestingly refreshing mix of top notes. Then the piece de resistance in the scent makes an appearance: a nice, pleasant jasmine; not a pretty one but a heavier, woody and soapy variety that is different from many of those soft-light varieties.
The base notes, I must say, drop down in creativity considerable, with the standard troika of woodsy, ambery and musky notes is customary regularity; they are if less impressive quality and quite thin on me.
As far as longevity goes, I get soft sillage, less than impressive projection; it is close to my skin but the longevity is a very good seven hours. The bottle design is lovely.
It is always exciting to see a small, outsider niche house taking on the biochemical mass-laboratory-based profit-obsessed mega-corporations by being novel, different and exciting, but overall this creation does not hit the top mark. Very promising, though.
The opening of this fragrance is like you just spilled water on your skin! almost smells like nothing!
It's just an extremely watery and transparent floral note that if you put your arm up to your elbow into your nose, you may catch some aroma!!
The mid is exactly the same smell but now just a bit stronger with touch of sweetness in the background. that's it. the show is over.
There is a simple way that you can make this fragrance by yourself. 2-3 drops of a flower's fragrance oil in a gallon of water .... booyah, you just made a $150 fragrance!
Projection is below crap and longevity is around 2-3 hours.
Right from the opening, this is a smooth white floral with no sharp edges to be found. The initial phase has an almost minty coolness, while the heart is soft & creamy. Apparently the white floral accord here is mostly composed of jasmine, but l get a distinct impression of gardenia, & l agree with Foustie's review that mentions lily & lilac. lt reminds me most of all of VC&A's Gardenia Petale, but where that fragrance has a moist, humid feel, this one is much more dry. The projection is quite low, & it dries down to a white musk after around four hours.
The overall impression here is soft, dreamy & romantic. lt's a gorgeous gardenia fragrance, but l must admit to a smidgeon of disappointment with this one. l expected more of a "white floral bomb", (the stuff my dreams are made of) but this is rather quiet & lacking in longevity for me, & l generally prefer my white florals more dense & indolic. You could say that White Fire left me cold, but l'm giving it a positive rating because it is really a lovely scent, it just needs to pack more of a punch for me to love it.
White Fire came as a surprise to me, and what a lovely surprise it is. White Fire is not a hot fragrance, on the contrary, it is a cold one. An icy, steely, airy, fragrance. White Fire is actually a White Floral. So cool that it will make you feel that you are breathing in fragranced oxygen. Smell it on paper and it will make you feel that your nose is cold!
Take a traditional white floral, take away the density, strip away most of the indoles and anything else that you don't need or want, open it up, expose it to the air, and chill it, and what you will have left is White Fire.
White Fire opens with a lovely bergamot, then very quickly a cool green jasmine, (only a little indolic), and some dry, airy and cool synthetic woody notes already coming through. The heart is white floral. The listed notes include "Chinese Jasmine", which as far as I am aware is common star jasmine. The jasmine note in this fragrance is not heady or heavy, it is very fresh, like garden jasmine on a cool evening breeze. In fact most of the time the dominant accord in the heart of this fragrance doesn't suggest jasmine to me, it suggests lilac. Lilac with jasmine and perhaps a little orange flower and maybe even lily. All the cool aspects of these flowers. It is a lean fragrance, white, silvery, incandescent. There is a little gentle soapiness at one point, it's slight, but it's there. I like it. In time the floral heart recedes and a woody musk which retains a little of the floral notes, settles onto the skin. It's an easy drydown, the least interesting part of the fragrance to me.
A word, just in case you think that any of this suggests that this fragrance is "pretty". It's not pretty in my view. It is too cold for that. It's beautiful, and striking, not pretty.
White Fire is crisp, clear, crystalline, lean, a little magical. Suitable for both the Ice Queen and Jack Frost.
I'm particularly proud to be one of the first Basenotes reviewers to get a full enthusiastic approach to this wonderful italian niche brand which encloses in its precious gems (extraits of perfumes and mystic Air Therapy candles) a story full of passion for life, for the autenticity of its valours, for the natural elements strenght, the fire in particular (a theme the latter always present in the Tiziana Terenzi various Extrait de Parfum). The fire, with all its hypnotic power and its genuine beauty, is always present in the lives of the creative people behind these artistic creations, connecting effectively their personal stories with all the creation and the intimate soul of their own emotions. White Fire evokes the silence of the snow, its dazzling white turned out even more alive when enjoyed with the warm fire's embrace enveloping your soul. White Fire is simply perfect, superbly balanced, soft, "snowy", sharply comforting and evocative about serene lost (in the far memory) days spent in white mountainous landscapes. The aroma is the one of a clean, comforting and silvery perfume evoking the autenticity of a childish laughter. In my opinion this fragrance performs one of the most beautiful boise jasmine rendition i had the pleasure to face in my personal experience. Jasmine and musk create an olfactory combo absolutely central in the aroma evolution.The chinese jasmine is soon indolic (almost dissonant, barely salty), grassy and "airy", yes something like an icy one (at the beginning) with a sort of milky/soapy hyper feminine and ethereal substance. I suppose hints of not listed orange blossoms are included in the olfactory recipe. The juice is more properly feminine in my humble opinion. A touch of cosmetic soapiness starts to rise up by soon in a sort of Victorian sophisticated general atmosphere conjuring vaguely the Elie Saab's (which is anyway warmer and less natural) musky/soapy rose-jasmine accord. The jasmine is even more such a milky/soapy one also in the central stage, when the realistic lymphatic initial effect barely recedes and a white saldalwood aroma complements a starring indolic-jasmine/musk olfactory backbone (soapy, musky, mild/salty in a finally neutral/soapy way). There is still an airy general atmosphere around the soapy/musky jasmine (the oxygen power enveloping the elements) and the feel is secretly (but minimally) ozonic/iodate in my humble opinion. The aroma is extremely sensual and sophisticated, a sort of airy royal jasmine, slightly art nouveau in style but at same time hyper contemporary and fashionable (slightly mystic and glamour at once). The note of amber is present and is a decidedly refined and almost hyper glamour resinous one. I detect indeed a sort of Alien's musk/sambac-jasmine association but White Fire is less angular/robotic and on the contrary more soapy, carnal, indolic, introvert and authentical than the Ropion/Bruyere's hyper modern creation, it's still icy (i mean airy, in the top) and modern but with a solid root in to a "british style" more classic dreamy tradition. Great duration on my skin while the sillage is not nuclear for sure. The packaging is a rare example of italian neo-baroque art.
24th January, 2014 (last edited: 08th April, 2014)