Perfume Directory

Neon Graffiti (2014)
by Jazmin Saraï


Neon Graffiti information

Year of Launch2014
GenderShared / Unisex
AvailabilityIn Production
Average Rating
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People and companies

HouseJazmin Saraï
PerfumerDana El Masri

About Neon Graffiti

Neon Graffiti is inspired by M.I.A.'s "Sunshowers" (2004)

Neon Graffiti fragrance notes

Reviews of Neon Graffiti

The radiant city streets

Neon Graffiti is not my style but it's really lovely. It's a vibrant and sensual jasmine fragrance enlivened with bright and juicy citrus notes and dense mango that are bolstered by cedarwood and a polished touch that keeps it from veering into tropical/jungle territory. It manages to be uplifting but with heft. It has excellent projection, wafting up from my wrist whenever I move it.

Small niche houses like 4160 Tuesdays, DS & Durga, or Kerosene can tend to smell a little raw, rough, or off-kilter. These are not necessarily negative qualities, and the name Neon Graffiti suggests it's offering something similar. In actuality, it smells surprizingly careful and considered.
03rd December, 2018
Based on a Déclaration style cardamom and a mineral - grapefruit Terre d'Hermès accord, Neon Graffiti takes the two Ellena styles and revs them up into incense and concrete overdrive.

To get inspiration for Neon Graffiti, Dana El Masri says she fed the drum and bass 'urban jungle' sound of Sunshowers by M.I.A into her synesthesic brain, and what came out the perfumery end was like she had sprayed a lime green and shit brown tag on the Osmothèque. Nice rebellion! Except almost nobody noticed. Perhaps it washed off overnight. El Masri qualifies as A Disrupter because she did this a good couple of years before Peau d'Ailleurs' more studied milkshake and concrete vision of Urban Alienation hit the streets, or rather hit the niche perfumery boutiques.

Once again perfumery is oddly out of synch with fine art. Street Art, (the art world's posh name for graffiti) was all the rage years ago and now it has properly returned to being seen as just vandalism, whereas decorated concrete seems to have only recently emerged as an edgy underground theme in the perfumosphere.

As well as the cold concrete backdrop of the Menardo & Starck, there's also an earthiness, a spicy warmth that's thrust to the fore of Neon Graffiti which gives it a more accessible feel. The warm end of the spectrum makes it more wearable, but not much so because it builds to an intensity that simply bulldozes any questions about 'plagiarism' or its 'heavy use of cardamom and incense' which threaten to unbalance the composition.

Neon Graffiti goes ahead and imposes its vision, regardless of accessibility, and it is one powerful vision. And then, with the final trick that El Masri gleaned from Ellena, it fades to next to nothing in no time.

Not exactly the Writing on the Wall, but this is evidently a woman to watch.

18th September, 2017
At first, there is a moderate sharpness of citrus but it isn't dominant. There is a blast of dry/powdery green which is most likely coming from the wet ivy accord. In the mid, I think the Indian Jasmine shines through along with sunflower leaves and maybe 5% mango. In essence, there is an herbal smell but that is probably coming from the drydown. Loved the cedarwood and incense drydown because it reminds you of the devonian gardens and the humidity associated within a greenhouse.

I hope the longevity would be a bit better but I think the projection is moderate. On the other hand, the sillage and smell is amazing and it smells natural to my nose. Coming from a Canadian niche house, this is very interesting unisex fragrance and I think people should try a sample. The house handmakes the samples and they also send a handwritten note thanking you.
01st July, 2016 (last edited: 06th July, 2016)

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