Perfume Directory

Pharrell Williams GIRL (2014)
by Comme des Garçons

Advertisement

Pharrell Williams GIRL information

Year of Launch2014
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 51 votes)

People and companies

HouseComme des Garçons
PerfumerAntoine Lie
SupplierTakasago

About Pharrell Williams GIRL

The fragrance was conceived by Williams, and created by Christian Astuguevieille, creative director of Comme des Garçons Parfums, with Antoine Lie of Takasago. The bottle, logo and packaging have been designed by House + Holme, featuring bold, cartoonish artwork by the artist Kaws. The fragrance will launch at CDG's Dover Street Market, London on 1st September 2014, before rolling out to global DSM stores and Sephora on 5th September.

Pharrell Williams GIRL fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Pharrell Williams GIRL

What a gem I have found in the rough... The open was quite reminiscent of For Him by Narcisso Rodriguez, but then it slowly turned into this more pleasurable Fahrenheit.

This fragrance will be something to reckon with once all the stocks dry up and the prices skyrocket.
11th April, 2018
The design house Comme des Garçons occupies a specific perch in the fashion world. It is known for being off-beat, progressive, trend-setting. Search for "Comme des Garçons" and "avant-garde"--- it'll take days to dig through all the results. The brand has a strong interest in maintaining an unconventional appearance. CdG's perfumes convey the bona fides of their non-conformity by emphasizing three qualities: iconoclasm ('anti-perfumes' such as Odeur 53 and Odeur 71), thingness (recontextualized scents like Dry Clean, Sticky Cake and Concrete) and a signature style of synth-woodiness. The first two speak to the reputation CdG want to preserve, the third identifies the brand and ties it to that reputation. The question is to what extent the brand has the brand reduced avantgardism to a set of signifiers in an attempt to market their artistry?

After the Series collections of 2000-2008 the brand focussed on marketing creative collaboration. Collaborations with Stephen Jones, Monocle, Daphne Guinness, Hussein Chalayan and Gosha Rubchinskiy widen CdG's style profile and replenish the brand's street cred. In 2014 CdG joined forces with Pharrell Williams on the perfume Girl. It was a significant ramp-up from figures known strictly to close followers of the fashion industry to the most prominent superstar of the day. CdG phrased Girl as a collaborative project, but let's call it what it is. Girl is a celebrity perfume.

So what did each of the collaborators stand to gain?

For Pharrell, it's easy. Affiliation with avant-garde ('serious') art gives a high-brow to his pop career. Pharrell has a track record of pop-up style art and design projects and for him, creating a perfume with a groovy fashion brand was no different. It supported the narrative that he is ‘about’ creative idiosyncrasy and avant-garde style. Accumulated incidences of cool give him legitimacy and balance out large scale public projects (think The Voice) with smaller artsy ones. The free advertising that the perfume provided for his album Girl didn’t hurt. If I sound cynical, I'm not. The integration of Pharrell Williams's musical work and his interest in design and fashion is smart and intriguing. It breaks down the boundaries between marketing and the work being marketed.

CdG's gains were different. Pharrell didn't win a new demographic, nor did he need to. CdG on the other hand did gain exposure to a wider market. By making a celebrity fragrance but couching it as an artistic collaboration, CdG sought to immunize themselves against accusations of ordinariness. It gave them a new foothold on the shelves of Sephora without sacrificing the high ground. It was an opportunity to sell out without selling out.

Girls has been promoted as a mainstream version of CdG’s style of spare woods but in truth, the perfume's sweet synthy woods put it more in line with young men's club fragrances like Paco Rabanne 1 Million, Victor and Rolf Spicebomb and Tom Ford Noir Extreme. They all share a similar design concept. Tenacious woods, syrupy/powdery sweetness, spice notes and aromatics all shout for your attention. A lavender/violet topnote gives Girl a passing similarity to an aromatic fougère, but the demanding sweet-woody accord drills to the surface quickly and smothers the lavender in syrup. The perfume vibrates on a frequency that that suggests lopsided doses of industrial strength woody aromachemicals and the topnotes in particular are piercing.

As with all of CdG's joint perfume projects, there is an assumption that the perfume will be a reflection of the artistic collaboration that went into the project. But what if it’s not? In this case the perfume and the story have next to nothing in common. If Girl had shown evidence of the high minded artistic collaboration that CdG and Pharrell would have us believe I might feel less like I’ve been sold a bill of goods. Unfortunately Girl has the expediency of a convenient hook-up and makes Pharrell and Comme des Carçons seem more like friends with benefits rather than serious collaborators.

(from scenthurdle.com)
02nd March, 2018
Found a sample while cleaning sample box, and tried it. The middle notes are horrible! It smells like plastic.
16th October, 2017
Powdered violets
Don't always smell like a girl
But you never know.
04th June, 2017
This is absolutely VILE. I thought the days of me blind buying such horrible stuff was behind me, as I thoroughly read reviews and note break downs. I feel there is not enough negative reviews because of the respect people have for the house. Well.. you make something that smells disgusting, people should know about it.

I can obviously see why this flopped in department stores, but it has even flopped at online discounters, hence its price drop down to about $20 a bottle. That's what I paid, so it''s make a cute paperweight.

Girl opens up with a peppery, violet heavy, plastic smelling woodsy smell. It's very linear and dries down that way. It's very VERY chemical smelling. Plastic, nail polish remover are main problematic accords.

Granted this is coming off of one wearing. I do have a bottle and can revisit it any time, but why would I want to? There's no changing the chemical smells, they're not gonna go away, and it gives me a headache. 2 big thumbs down.
22nd March, 2017
On me, this was spicy and projected heavily. I was testing three other fragrances at the time, in different places of my arm and this one dominated and even got commented on..not complimented, BTW. "Smells like an old lady" was one comment.

Excellent longevity.
05th March, 2017

Add your review of Pharrell Williams GIRL

You need to be logged in to add a review

Shop for Pharrell Williams GIRL products online

Search for on eBay

Oops! Unable to talk to eBay. Let us know if this problem persists

Member images of Pharrell Williams GIRL

There are no member images of Pharrell Williams GIRL yet. Why not be the first?

You need to log in or register to upload images

Private Notes

You need to be logged in (or register here) to use Private Notes.

Advertisement

Advertisement