Perfume Directory

MAAI (2014)
by Bogue Profumo

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MAAI information

Year of Launch2014
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 71 votes)

People and companies

HouseBogue Profumo
PerfumerAntonio Gardoni

About MAAI

MAAI is a shared / unisex perfume by Bogue Profumo. The scent was launched in 2014 and the fragrance was created by perfumer Antonio Gardoni

Reviews of MAAI

Woody. Resinous. Wet straw. Opens with the scent like that of an antique cedar, hope chest. Screechy, banshee-voiced rose and jasmine. Dirty, soil, and earth. Skanky animal cage. Morphs into a smell that reminds me of an artists', indoor co-op. Folks refinishing old furniture on one side of the building - people painting portraits and such with oils, on the other. In other words varnish, shellac, turpentine, and lindseed oil aromas. I love it! I don't love the cost. A bit salty for my pocketbook.
09th August, 2018
All the heavy breathing about MAAI on internet forums led me to expect something quite different – everything from animal magnetism to animal disgrace (away to the naughty corner with you for peeing on the floor). So it was quite a surprise to be greeted by MAAI’s old school ‘suave gent’ style opening – resins and florals with abstract aldehydic radiance, rounded by a sweet and warm musk, that somehow signalled slicked back hair and a shirt open to the second button. The musk – and for me this perfume majors on musk, particularly in the drydown – does have that lovely animal warmth, but this animal ain’t rubbing its backside on your carpet. Instead there’s an aura of almost soapy freshness which combines intriguingly with a wine must scent.
MAAI is a perfume of layers – there are honeyed florals that surprise the wearer in bursts and then get contained again by their cordon of a dry leather-like moss accent, there’s the bustle of polished smooth woody tones saturated with that head-spinning muskiness, and then the angularity of terpenes and resins. The whole thing speaks at once with one voice and with many – and it seems to have so much to say. Rich, ravishing and beautifully detailed, MAAI is a perfume for indulgent days when one can take the time to get just a little lost in how good one smells.

24th April, 2018
I must second the eloquent praise of the esteemed WhySoSerious, which reflects my own sentiments about Maai. It is a fragrance that brings a smile to my face every time, because it is so alive and vibrant, like the olfactory silhouette of an actual human being- a very sexy human being at that. Wearing it is like merging a second skin with your own. The green tuberose note is both elegant and - thanks to the aldehydes -sparkly, the animalics are present, though not in-your-face but rather exuding a gentle but insistent erotic tug - like the hypnotizing skin scent of your beloved. Warm resinous woods and mossiness perfect the experience, which is framed by an Art Deco sense of restraint - nothing here is garish and over the top and in fact Maai is far more wearable than most vintage animalic chypres, which may have olfactory bits and pieces protruding from them shamelessly, that are no longer considered as desireable as they used to be. Maai, then, is not tired retro, but neo-classicism at its best and it truly shines among the many half-baked, sterile, synthetic, lifeless, thin or screechy perfume wraiths that constitute "niche" today, a living, breathing, blooming, glowing beauty.
12th January, 2017 (last edited: 14th January, 2017)
Big Thumbs Up. It might overtake Chypre Palatin as my favourite modern rendition of a classic dirty chypre that (as many mention elsewhere) is not particularly a new invention but refreshingly close to vintage perfumes that we all feared would never be recreated to their full fanfare potential. This is a refreshingly GOOD ifra-dodger.

If you like Kouros, you must try this as it presents a more elegant, long-lasting, and complex elixir in the dirty floral chypre category. However, if you're not into urine-ous leanings, skip it - you're probably too much of a wimp for Maai. Granted, I don't find it nearly as dirty as some reviews suggest. It is sparkling and bright, in fact, with its radiantly masterful opening of crisp, dry aldehydes and incense. The dirtier elements come later, sit close to the skin and, even then, tend to simmer non-obtrusively with the florals and resins.

Overpriced, I would say. But such is the disadvantage of getting your hands on those hard-to-find, small-production niche fragrances that run the risk (as Bogue´s cologne) of one day becoming extinct. I do not regret the purchase and one spray goes a looooooooooong way!

Edit: Does anyone who owns the discontinued Creed Old English Leather find that Maai dries down to THAT exact scent? (On paper, at least!)
15th December, 2015 (last edited: 16th December, 2015)
Maai smells expensive and like something produced before allergen regulations. How the oakmoss and civet smell (are?) so real and are used in such quantities, I do not know. The problem to me is that it smells like an imitation of old fragrances rather than a new one. Perhaps I am too susceptible to marketing, image, and stories attached to perfume but wearing this is not nearly as pleasing as wearing actual La Nuit, Montana, Kouros or what have you. It feels incomplete. It has no history. ELDO Rien is a similar old-style opulent chypre but it is its own entity, and its cast of rubber and tar over aldehydic floral make it feel modern rather than a dogmatic imitation of the past. My first thought on smelling Maai was not that it was incredible, but that it smelled uncannily like Marilyn Miglin Pheromone or Charlie. Actually, my first thought was "Aviance Night Musk!" I have never smelled Aviance Night Musk, but Maai smelled like my mental image of Aviance Night Musk, if that makes any sense, something from 1980 that would've been advertised with an image of Dressed to Kill pantyhose legs in heels. It almost has a feminine bowling alley dowdiness to it. It feels bizarre to pay $300 for Marilyn Miglin Pheromone. In ten years if they still make this and all the real chypres are gone, we'll see how I feel. On another note, the perfumer himself, Antonio Gardoni, is very nice to look at. Perhaps if I smelled Maai emanating from his chest hair it would not make me think of Sally Struthers in Five Easy Pieces so much.
12th October, 2015
I'm neutral on it. This sort of scent is just not my style: rich, opulent, floral. I'm not a fan of tuberose, finding the indolic notes a bit jarring. However, I will concede that this is a well-made, complex scent. I can see why it some would find it beautiful.
It starts with lovely resinous notes in shades of green and brown. I like this phase. The spices pick up very quickly and add a lot of sweet, exotic heft.
Unfortunately for me, the scent just keeps ramping up, up, up. To my taste it gets sweet and dense, heavy and unpleasant. The animalic notes are intriguing and earthy, but they too add to the heaviness.
I had hoped the resinous notes were ameliorate the mix, but they get buried.
25th September, 2015

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