Perfume Directory

Artisan Blu (2016)
by John Varvatos

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Artisan Blu information

Year of Launch2016
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 24 votes)

People and companies

HouseJohn Varvatos
PerfumerRodrigo Flores-Roux
Parent CompanyRevlon Inc > Elizabeth Arden Inc

About Artisan Blu

The company say:

Plunging deep into an azure sea, John Varvatos Artisan Blu is the ultimate embodiment of crystal blue waters under the warmth of the sun. This aromatic citrus fragrance exhales an elegant and refreshing personality, evoking visions of a saturated, vibrant seaside lost in the Mediterranean summer.

Reviews of Artisan Blu

The opening is a very nice shower gel and barbershop scent. The drydown becomes more minty and powdery, resembling LeMale Eau Fraiche. It’s really not that complicated or mind-blowing but it’s easy to wear and enjoyable for me.

Feels best for warm weather casual wears. Projection is average and projection is decent during the first 4 hours.
12th March, 2019
I wonder how the Varvatos think tank came up with this flanker? It's simple elegance borderlines almost on numbskull levels of "why didn't somebody already think of this?" in terms of what it does. I imagine John Varvatos and unofficial perfumer for the house Rodrigo Flores-Roux both sat on a couch, shared a bong, and in the midst of a Pink Floyd back drop said: "Hey dude, like what if we took a generic 90's/2000's aquatic and made it kinda niche by mashing an eau de cologne into it? Wouldn't that be cool?" The answer is yes, that would be pretty cool. It's not super original, not very powerful or long-lasting, nor has the best versatility due to it's hot weather lean, but John Varvatos Artisan Blu (2017) is the perfect modern mainstream aquatic for neroli lovers that maybe need something even better for a sweltering day than a traditional eau de cologne. The stuff is a limited Nordstrom flanker like a lot of Artisan entries, but that doesn't mean it can't be hunted down in the gray market for a better price. I like it but I admit that a cool spin on an oversaturated genre is like yet another parodic self-aware teen slasher film in the wake of the original "Scream" from 1996. You might get a few jollies out of it but you already know how it's going to end. If the original Artisan (2009) is "Scream", this is like "I Know What You Did Last Summer" by comparison.

A neat twist to a formulaic plot is much how Artisan Blu plays out when worn. The opening of neroli is unmistakable, and eau de cologne fans or just fans of neroli in general will all go "oooooh interesting" at first glance. Bergamot, bitter orange, and lavender are all prerequisite cast members destined to die first in the opening movements of the film, and chayote adds an interesting "vegetal" quality that seems to fit well with the neroli and basil. The middle of geranium, iris, and clary sage continue the eau de cologne theme when they encounter the neroli, but the tendrils of the generic aquatic all this is grafted to really start ramping up the gratuitous murdering of notes until the base reminiscent of Davidoff Cool Water (1988) emerges to reveal it's the killer. Dihydromyrcenol, linalool, and calone are all here with a slight patchouli, cedar and pine, showing that the last survivors of this predictably horrific night are clinging to the vestiges of green from the cologne-like intro. It's all in good fun really, and anyone that always wondered what Cool Water and 4711 Echt Kölnisch Wasser (1799) smelled like in a blender now have their answer, but that's the only thing artisinal about the whole affair. Otherwise, this is like any other example of the genre, and unless you're a dedicted fan, you're more likely to catch this on "Netflix" with a sample than toss up any ammount of cash committing to Artisan Blu-ray by buying a full bottle (pun intended). Office safe and casual day-wear appropriate, Artisan Blu is best in summer, but will only stall it's engines fully in winter.

I'm giving this a thumbs-up but conditionally in accordance with your climate and it's availability. Most limited Nordstrom exclusives from the house stay available and affordable for a good amount of time, outside of the insane $2500 John Varvatos Rock Volume One (2009) or the much-less-ridiculous John Varvatos 10th Anniversary (2010), which was extremely devalued when it saw wider re-release as John Varvatos Platinum Edition (2013) sometime later, and can be bought for near-retail. If this one eventually goes in that direction after some time, all bets are off. However, if you live near the equator, or just love aquatics overall, and maybe find a neroli head note in such a scent interesting, you should definitely pounce on this. As for me? It rarely gets super hot for any length of time where I live, so what aquatics I have barely see annual use, so while I approve, this wouldn't see enough use to justify a purchase, and it's of no collector's interest to me. I wouldn't have a place for this in my collection, much like most of the "ironic" slasher films that littered the 2000's in the wake of the "Scream" franchise, but much like them, I'd occasionally like to catch a recollection of Artisan Blu now and then to remind myself of the simple "pothead genius" on display with it's design and execution, for whatever that's worth. John Varvatos has done much better, but there's nothing objectively unlikeable about this, but like with slasher films, folks not fond of the subject are better off not wasting their time outside a spray from a tester. When wearing Artisan Blu, never run up stairs or say you'll be right back, because you won't.
04th September, 2018
Aquatics have been done to the max! This is no different. Not a bad scent, just not a different one. 6.5/10
02nd July, 2018
Great looking bottle, disappointing scent. While it's not terrible, it certainly doesn't hold up to Var's other scents (vintage is my fav)
20th November, 2017
Artisan Acqua is perfect summer musk to me. So I had to try Artisan Blu. It takes the Acqua theme and adds marine qualities to it. Not very creative, but it is true to the name and bottle.

Still a summer only fragrance, very much an inoffensive fresh shower clean (smells like a very nice shower gel or shampoo) I'm-a-nice-guy quality.

I like.
18th August, 2016
We are talking about a summer citrus scent that is like cool,fresh limes being squeezed over a tall glass full of ice and crushed basil leaves.this is a mixture of clean lemon of TF mandarino di amalfi and sharp bergamot of Italian bergamot Ermenegildo zenga all comes together.a brisk refreshing and aromatic citrus scent with an herbal twist.in other words:Elegant,Modern,InterestingDelightful, Casual,Innocent and Soothing.

It opens with enormous brightness as rich bergamot dances with orange blossom, chayote,lavender and a dash of basil.the fragrant slightly bitter from a bitter orange and a concentrated heft to the citrus blend while herbal clary sage brings a shower fresh cleanness with a palmarosa touch. finally cedar and pine adds a quiet touch of woodiness to the background that sits lightly above your skin in a soft cloud refreshing elegance.it reminds me being a beach with a cool breeze and having a lemonade.

Sillage?Pretty Good.

Longevity?4 hours on my skin.

6.75/10
01st August, 2016

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