Perfume Directory

Gucci Bloom (2017)
by Gucci


Gucci Bloom information

Year of Launch2017
AvailabilityIn Production
Average Rating
(based on 37 votes)

People and companies

PerfumerAlberto Morillas
Creative DirectorAlessandro Michele

About Gucci Bloom

Gucci Bloom is a feminine perfume by Gucci. The scent was launched in 2017 and the fragrance was created by perfumer Alberto Morillas

Reviews of Gucci Bloom

Gucci Bloom (2017) is an interesting perfume. Fresh, light, feminine, and crisp, this perfume should check all the boxes for the modern female nose. Closer inspection of the scent reveals it uses a combination of florals typically associated with older aldehyde chypres and 80's powerhouses; namely the absolutes of jasmine, tuberose, iris, and gardenia are coupled with orris root and cedar to deliver a drier presentation than the sweet fruity floral shower gel homages that stand in for modern designer perfumes marketed to women these days, and I feel that may mark Gucci Bloom as a "grandma" perfume to the youngest of the 21st century perfume buyers out there. All of that notwithstanding, what we basically have is Alberto Morillas doing what he does best: following a brief to the letter and delivering exactly as asked without much artistic embellishment, which in this instance is making a "bloom" of flowers. The perfume gets a lot of crap from perfumistas and colognoisseurs for behaving like a mindless hired gun and spitting out heaps of vapid drivel between the occasional spark of artistic genius, but his ability to "color inside the lines" is exactly why he gets so many commissions to begin with. and sometimes we end up with something pleasant if not extraordinary to show for it. Gucci Bloom isn't the only 21st century perfume that has attempted to redress a traditional floral in something younger and more affable, but the way it goes about presenting itself (as something totally innovative and new) versus what it is when smelled is the biggest obstacle it faces, yet has proven successful enough to create a line of flankers (which unsurprisingly bear no resemblance to this main pillar whatsoever).

Gucci Bloom opens with some really lush jasmine sambac, like the kind you can find growing in a botanical garden or backyard garden. The tuberose gently lilts into place alongside this very fresh jasmine, creating a wall of white floral elegance that separates the ladies from the girls if this is smelled upon them. I totally get why an accord like this is seen as dated and mature, because tuberose in particular was used to death in many of the "terrible tuberose" powerhouses of the 80's, and even though it isn't pushed by tons of aldehydes or oakmoss here, the note is familiar enough to those who sniffed their mom's perfume to create that connection. Once you get past this, we enter a nice sweeter gardenia and honeysuckle accord accredited to the exclusive "Rangoon creeper" variety used for Bloom, but it brings enough youth to the scent to bridge that generational divide in bloom. A clean iris comes in again to reiterate the maturity of the scent with a makeup-like quality that helps the florals merge nicely into the orris, cedar, and musk of the base. The final stages are dry, woody, and lightly musky but clean, with the tuberose and jasmine just sailing overhead in wisps here and there. Totally casual, very summery, and quite pretty, Gucci Bloom is literally everything most serious tuberose perfumes are not: relaxed. People who love pretty white florals but want to stay within modern perfumery will already be all over this long before I weigh in on it, but for those not familiar with Bloom, this is effectively a summer dress and straw hat in a bottle, with a bit of aromachemical bounce to make it feel airy for moderate day wear with medium projection. I don't get much unisex potential with this one, unless you're a man with particularly exaggerated dandy tastes, but I wouldn't be put off smelling it on anyone regardless of gender.

The problem with this is tuberose is a love or hate flower from the get go, and if you're not thrilled by the full monty of Robert Piguet Fracas (1948), the intense purity of Carnal Flower by Editions de Parfums Frédéric Malle (2005) or even the voluptuous blended tuberose treatment of Estée Lauder Beautiful (1985), then you might be -just- okay with Gucci Bloom, but it will come across as a dialed-down version of something you're already hesitant to enjoy. For everyone out their loving their tuberose and cranking it proudly to eleven, Bloom may seem like a dilution made for mass consuption, a "Flintstones Vitamins" version of Fracas, and so on. The tug-of-war between old-school full floral and new-school freshness is a novel way to approach tuberose, especially with the jasmine sambac and honeysuckle making it feel more of a natural occurrence in the air rather than a concentrated "perfumey" blast, but it's a compromise on the level of the doomed New Coke, where you know you're getting an old idea re-keyed with modern sensibilities rather than just a flat-out new idea or something that is traditional and owns it with pride. The person who likes Gucci Bloom is likely the person who loves tuberose but doesn't want to wear the old girls in public due to their weight and tenacity, or the younger folks who loved their mother's perfumes but can't pull them off, so they want a version made "for them", but anyone without these peer pressure-induced hangups just wants their tuberose and doesn't care. Sampling the line should be rather easy as this stuff is all over the major retailers, and even if you don't like the original Bloom, there are several flankers which all have unique characters worth exploring as well. For me, this is a solid neutral because I'm not a tuberose fan and the jasmine here is not of the potency I prefer, but Gucci Bloom is nothing if not pleasant otherwise.
11th May, 2019
Love child of Diptyque's Olene and Lutens' Fleurs d'Oranger, but less interesting than both. Reminds me of a cheap body spray I used in the late 80's or early 90's.

If you're looking for a fresh white floral with more jasmine, Olene is 'higher,' lighter, and more natural.

Perhaps I'm just not a tuberose fan. Perhaps I'd like it better if it didn't smell to me like "Beverly Hills 90210."
06th May, 2019 (last edited: 07th May, 2019)
I'm surprised that this has been the commercial success that it is, given its notes are often accused of making a perfume smell like an "old lady" (the words used by many people who are inexperienced in describing perfumes, not I). A few years back I myself didn't enjoy heavy white florals and thought that I loathed jasmine in perfumes. It turned out that I just wasn't smelling the right ones that were blended in a way that I could love. And once I did I began to appreciate white floral perfumes, which allows me to own and enjoy this one like I do today.

Because this is strictly floral and nothing but the floral, and they are some of the strongest heavy hitters in the floral perfume world (tuberose, jasmine, honeysuckle) it could have easily been too overwhelming, but Morillas has managed to blend and create a solid release under a mainstream name that showcases an under appreciated genre in designer scents, and do it in a classy way that is easy to understand by people of all ages. There will be some people who still do not "get" or like this scent, but I've seen a lot of people warm up to the idea of this release who might have been saying the same thing I did a few years ago (jasmine perfumes smell like p**p!) I've seen it on the dressing tables and Instagram pictures of many beauty influencers who's signature scents used to be Vera Wang Princess and Pink Sugar. This is quite a step in a direction of different and seemingly more mature. This perfume brings the hope that perfume houses might start creating and releasing a variety of scents in their showcase, rather than 94 of the same exact scent with a different colored bow on the bottle. (Now granted, they have released 2 flankers of this scent in particular already, but anything that is the antithesis of LVEB mean I'm not arguing.)

To bring it all back to what this scent smells like and not necessarily its role in the marketing and release world of designer fragrances- this is a pleasant and "crowd pleasing" white floral. Unless you really just do not like floral perfumes, this will not your ruffle feathers, but a test on skin is still recommended- no matter how tempting those influencer's dressing table pics with this bottle may be. On my skin, this does go a bit indolic in a way that if it were any stronger I would've recoiled away in disgust, but it is such a light touch to the lushness of these florals that I really do not mind. In fact, it adds a touch of intrigue to this scent that causes me to keep whiffing to see if that's really what I smell. I wind up huffing myself like a crazy person, before I decide on the fact that I find the scent oddly pleasing and comforting.

I've read a lot of reviews that suggest many people do not get this slightly animalic smell and instead have only found a basic nonoffensive white floral smell with a touch of greenness, so don't let this turn you off of testing. I'm used to my white florals always having a woody amber/vanilla base so it could just be that I am unfamiliar with the smell of a true floral fragrance completely exposed. If you are too, this is a really good place to start.

Sillage is actually really good with around 5-6 sprays I smell myself all day, which means this fragrance lasts all day. I sprayed mine last night and I'm smelling it well into the morning all around me. I'm not sure if this means anything, but my bottle's atomizer is very fine as well. When it sprays, I almost do not feel any liquid touching my skin, and I feared that my bottle may be defective. But the performance on my skin tells me that this bottle just has unique mechanisms that allow a less saturated application and more skin/clothing to be fragranced. This is probably why I experience such great performance and I'm greatly impressed by this as I have many perfume bottles, and I don't remember any of them having this feature.
05th March, 2019
I'm one of those people who loves tuberose in theory but hates it in practise. It's over-used to suggest an erotic theme and has an astonishing ability to dominate a fragrance to the exclusion of pretty much any note less forceful than household bleach. Gucci has, therefore, achieved something impressive in creating a tuberose I actually like.

Bloom is lightweight and fresh, capturing the moisture of tuberose without feeling tired and humid. It doesn't have enormous longevity (at least not when applied with a light hand), but it's a very wearable floral which definitely isn't run-of-the-mill.
04th September, 2018
Not impressed. I had high hopes. It was candy store sweet that reeked of cheapness.
13th August, 2018
Bloom is the newest perfume by Gucci brand that appeared in 2017. New creative director Alessandro Michele and famous “nose” Alberto Morillas decided to freshen up Gucci’s perfume collection with two unusual editions, for the brand but also for entire designer line. They’ve made a bigger step with male perfume (if you can call it like that because the basic assumption is that to smell good) Gucci Guilty Absolute, and then with retro Bloom perfume,

Gucci Bloom has a soliflore composition that, as the name says, consists of only one flower, in this case, tuberose. Of course, in reality perfumes don’t have only one ingredient and in soliflore’s case, it’s the question of mixing the scent notes in a way that only one stands out. In Gucci Bloom fragrance tuberose is backed by jasmine and Rangoon Creeper ivy or Chinese honeysuckle (Combretum Indicum) that was allegedly never used in perfume industry. This interesting flower is growing in tropical areas of Vietnam, Burma, and Thailand and with its opulent scent and color that changes daily from white to pink and finally red, it attracts both insects and people.

Tuberose’s characteristic is its peculiar, heavy scent that people either love or loathe. That highly polarizing effect doesn’t stop with tuberose scent note since Gucci Bloom soliflore composition also divides people, like a jingle that we hear on the radio that we either hum or it annoys us every time we hear it. My first reaction to Gucci Bloom was negative, an overdose of floral juices that immediately prompted a desire for something fresh and green, like cis-3-hexyl or triplal which is odd since creative director Alessandro Michele said that he “wanted a scent that will transport you immediately to a garden full of flowers and greens.” But it went into my nose, ear, mind…Now I’m glad I gave it another chance because I believe it is one of the better novelties this fall.

If you pick this perfume be careful because with Gucci Bloom it’s all about the art of applying the fragrance. Too little will cause nausea, to much a headache. If you put it in the too warm room you will smell like the inside of flower ship and in too cold room, it will smell like an ice cream which best to date has expired. But with the right temperature and in right conditions…you will smell heavenly. I would suggest you use it only during long walks when the temperature is between 10 to 25 C.

The way the perfume was presented is surprising. “Garden as beautiful as women: with many colors, wild, different, full of everything. Gucci Bloom embodies this garden to attract you to a place that no longer exists.” But there is no garden. It’s about one flower, tuberose. Not only that entire Gucci Bloom is focused on it but also the entire perfume industry as it is the most expensive ingredient in the world, destined by a subtle and refined method of enfleurage. It you like tuberose and perfumes like Dyptique Do Son or Frederic Malle Carnal Flower, be sure to try Gucci Bloom next time you visit your favorite perfume shop.
04th November, 2017

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Gucci Bloom perfume. New in Box.

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