Perfume Directory

LíHeure Blanche (2020)
by Guerlain


LíHeure Blanche information

Year of Launch2020
GenderShared / Unisex
AvailabilityIn Production / Limited Edition
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People and companies

PerfumerDelphine Jelk
PerfumerThierry Wasser
Parent CompanyLVMH Moet Hennessy Louis Vuitton

About LíHeure Blanche

The company says: 

For Guerlain, its relationship with Claudine Drai began in 2018 with “The Soul of Time” exhibition at 68 Avenue des Champs-Elysées in Paris. For the exhibit, the artist created a beautiful voyage of discovery, a maze-like path along which she revealed poetry as well as her work on paper with its abstract shapes and enigmatic silhouettes. The perfumers Delphine Jelk and Thierry Wasser composed an immaterial fragrance for the event.

Inspired by the artist’s uniquely poetic universe, the Perfumer Delphine Jelk moved instinctively towards materials that would evoke the colour white. From milky notes, to musk and iris, each of her choices communicated the idea of sculpted paper. “Claudine Drai’s work immediately resonated with me. Her soft, super-white universe filled with female figures and angels, sits somewhere between dream and reality.”

LíHeure Blanche fragrance notes

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