4711 widens distribution of Nouveau Cologne in UK

4711 have widened the distribution for their Nouveau Cologne fragrance in the UK. The scent, which was launched last year, had previously been available at selected retailers, but the fragrance is now available in branches of Boots.

4711 Nouveau Cologne, created by Maurer + Wirtz perfumer Alexandra Kalle, contains notes of evodia, yuzu, lychee, blackcurrant, geranium, peony, heliotrope, sandalwood, tonka and white musk.

Products in the range include Eau de Cologne, Shower Gel, Body Sorbet Lotion, Body Spray, and Deodorant Natural Spray.