Sage Words From Dora Arnaud... With A Helping Of Jasmine Marmalade
Edited on 4/4/13
- London Gets New Niche Perfumery 'Bloom' in trendy...Edited on 12/20/12
- An interview with Gérald Ghislain - mastermind of Histoires...Edited on 12/12/12
- An interview with Josh Lobb of SlumberhouseEdited on 11/19/12
- The Coils Of The Past - An Interview With Fabrice PellegrinEdited on 11/12/12 More ›
Alphabetical Article List
A new way of measuring fragrance potency? An Interview with Aaron Benjamin of the FPIndex ProjectWe had an email a few weeks ago from Aaron Benjamin telling us about his project - The Fragrance Potency Index. The idea is to catalogue and compare the projection of commercial fragrances using scientific equipment. This sounded like a fragrance-geeks dream, so we asked Benjamin to explain the project.
How did the FPIndex come about?I really should begin by giving thanks where it's due: to you and the entire Basenotes community. The FPindex might not exist today if not for this fantastic resource. So, thank you very much!
I have always enjoyed fragrances, but that enjoyment turned into a full-blown obsession when I stumbled across Basenotes in the fall of 2011, while searching for the perfect winter fragrance. Up until that point I had never considered elements like projection, sillage or longevity when searching for a fragrance. All I was concerned with was finding something that was affordable, smelled great, and was relatively exclusive. I joined Basenotes and began the hunt for my "holy grail" by reading reviews and participating in forum discussions. Needless to say, I ended up with about 10 "holy grails" over the course of a few months. More importantly, I became more aware of the ongoing discourse related to projection, sillage and longevity. I noticed that people's individual impressions typically varied substantially, making it difficult to get an idea of just how potent a fragrance was. So, I set out to develop a system that could solve this problem. Shortly after, the FPindex was born.
How do you test the projection of a fragrance?To test projection, I first transfer the the fragrance from the bottle into a small atomizer. Then, once I have confirmed the air is clean, I spray a card and prop up the card at one end of the room. After a brief period of time has elapsed, I proceed to bring the odor detector towards the card from the other end of the room, ensuring it remains at the same height, until I get a reading. I then adjust the distance as necessary until the scent is no longer detected when the device remains at a certain spot for 30 seconds. From there, I measure the distance from the card to the receptor of the device and, voila! We have our projection rating!
What is your background? Did you have access to all this equipment before you started the project?I don't have a background in fashion or fragrance, although I have always been a very creative person and like to think that I am on top of the latest trends. I studied Japanese and Mandarin Chinese in university, and have studied and lived in Japan for a combined three years (Japan is my other love). I am now in law school, aspiring to practice international entertainment law after I graduate.
I definitely did not have access to any of this equipment, or anything even remotely resembling this type of equipment prior to the development of the FPindex. After reaching dozens of companies that sell odor-detectors, I slowly narrowed down my options and purchased the one that I felt would be best for my purposes. It was a hefty investment, but well worth it.
What fragrances have performed well on your index?It's probably not going to come as a shock to many, but Creed's Aventus really surprised me. There have been so many accounts of how Aventus performs, ranging from both ends of the spectrum, so I was very excited to see the results. Lo and behold, it turns out that Aventus is the most potent fragrance on the Index so far! Now the question is, how long will it be able to hold the throne?
Have you had any feedback?You bet! The feedback so far has been incredible. People have been offering great suggestions, and I have received a ton of questions, some of which I have done my best to address on the FAQ page of the FPIndex. Others have offered to provided services just because they want to be a part of the movement By far, though, the most common reaction I get is somewhere along the lines of "This is going to be the new standard! I can see people discussing fragrances and referring to their 'FPi' ratings in the future!". And that's exactly what I'm hoping to achieve.
You can read more about the project on the website here http://fpindex.com and follow him on Twitter here https://twitter.com/FPIndex
- London Gets New Niche Perfumery 'Bloom' in trendy...
Currently, there are 558 Active Users (49 Members and 509 Guests)
- › Which NICHE scents get you the most compliments - NO DESIGNER 40 seconds ago
- › The Mystery of Musc Ravageur... 1 minute ago
- › Phantom fragrances 1 minute ago
- › Which fragrances would people appreciate being split? 1 minute ago
- › I don't like niche! 5 minutes ago
- › Just Ran into an Old Friend at the Mall 6 minutes ago
- › WHAT'S THE ONE FRAGRANCE YOU RECEIVED NEGATIVE FEEDBACK ON AND... 9 minutes ago
- › Midnight in Paris - picking up a bottle next week 10 minutes ago
- › If I called Guerlain at Bergdorf's... 11 minutes ago
- › VIW vs. SMW vs. Aventus vs. MI 11 minutes ago
- › Dior Homme Intense by Christian Dior, 2007 by nyguy
- › Sel De Vetiver by Different Company, 2006 by Buysblind
- › Allure Homme Sport Eau Extrême by Chanel, 2012 by mlsweeney
- › Arsène Lupin Dandy by Guerlain, 2010 by hedonist222
- › My Insolence by Guerlain, 2007 by mariana
- › Oscar De La Renta Pour Lui by Oscar de la Renta, 1981 by thines01
- › Orchidée Vanille by Van Cleef & Arpels, 2009 by mariana
- › Amor Amor Elixir Passion by Cacharel, 2006 by mariana
- › Concentré D'Orange Verte by Hermès, 2004 by noirdrakkar
- › Miracle by Lancôme, 2000 by mariana
- › UK FiFi Award winners 2013 by Grant
- › UK FiFi Awards tonight. by Grant
- › Groups Guidelines by Grant Osborne
- › Buy, Sell, Trade Rules by Grant Osborne
- › Following And Followers by Grant Osborne
- › Search And Advanced Search Tutorial by Grant Osborne
- › Tagging Tutorial by Grant Osborne
- › Add A New Item Tutorial by Grant Osborne
- › Image And Video Tutorial by Grant Osborne
- › Subscription Tutorial by Grant Osborne