Avatar star Zoe Saldana to be face of new Avon fragrance - Eternal Magic

Avon have signed Avatar star Zoe Saldana to be the face for their new fragrance, Eternal Magic. As well as being spokesmodel for Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's colour cosmetics category in the coming months.

"I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."

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We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She's a rising star in Hollywood -- and has built a strong reputation for playing empowering characters that leave a lasting impression," says Geralyn Breig, Senior Vice President and President of Avon North America. "We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity."


The new fragrance will be available from April 2010 and will be available exclusively through Avon Representatives worldwide.

Zoe Saldana, who also plays Uhura in the new Star Trek films, is the most recent star to join Avon's celeb line-up. Other recent sign ups have included Black-Eyed Peas singer, Fergie and Reese Witherspoon.