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Chanel release new No. 5 film by Guido Mocafico

Grant Osborne
By: Grant Osborne
Posted 3/13/12 • Last updated 3/13/12 • 12 views • 14 comments
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Chanel have released a new film promo for No. 5. The film, entitled "A drop of No. 5, and nothing else", was created by Guido Mocafico. The film shows a bottle of No. 5 Parfum being created from liquid. Mocafico is a Swiss-born artist of Italian descent and has previously worked with Chanel on a film promo for Chanel watches.

Comments (14)

Mimi Gardenia 3/13/12 at 5:00pm
As a No.5 addict- I love this simple but beautiful advert !
Primrose 3/13/12 at 5:00pm
I think this refers to the comment made by Marilyn Monroe--and Chanel No. 5 sales took off.

I love this, too, Mimi!
Mimi Gardenia 3/13/12 at 5:00pm
As a No.5 addict- I love this simple but beautiful advert !
Primrose 3/13/12 at 5:00pm
I think this refers to the comment made by Marilyn Monroe--and Chanel No. 5 sales took off.

I love this, too, Mimi!
d4N13L 3/14/12 at 5:00pm
Perfect. They always use the Parfum concentration in the commercials?
KarmaLee 3/14/12 at 5:00pm
As an obsessed #5 lover, this feeds my soul.
fazilicious 3/14/12 at 5:00pm
what a coincidence..today i am wearing chanel no. 5 edt for the first time ever in my life and here comes a supporting commercial i had smelled no. 5 from the bottle and found it old-fashioned but today i do see a beauty in it...my version is from May 2008..is that a good batch or spoilt one?
d4N13L 3/14/12 at 5:00pm
Perfect. They always use the Parfum concentration in the commercials?
KarmaLee 3/14/12 at 5:00pm
As an obsessed #5 lover, this feeds my soul.
fazilicious 3/14/12 at 5:00pm
what a coincidence..today i am wearing chanel no. 5 edt for the first time ever in my life and here comes a supporting commercial i had smelled no. 5 from the bottle and found it old-fashioned but today i do see a beauty in it...my version is from May 2008..is that a good batch or spoilt one?
le mouchoir de monsieur 3/16/12 at 5:00pm
I'm not particularly impressed with this. Chanel has done some of the most beautiful film campaigns in the history of perfumery, as they are known to spare no expense. Though some are corny ("I love to dance!") Review the mesmerizing film made for "Egoiste" back in the day of its launch by Modiano, with all of the couture clad ladies, all visibly outraged and grown violet with rage furiously slamming the shutters open and shut of the Monaco Grand Hotel screaming in hysterics "Egoiste! Egoiste! Egoiste!" followed by a very noticeably hairy, muscular arm emerging from the middle window, held shut throughout the clip, emerging to pose a bottle of it nonchalantly on the scrolling wrought iron balcony railing. This film was shown at the time in all cinemas in France. Seeing it on the big screen, in the darkness of a cinema, while waiting for the feature to begin, was unforgettable, and thrilling. This, to me, is just a big nothing. It says nothing, it shows nothing, it's just.....nothing.
le mouchoir de monsieur 3/16/12 at 5:00pm
I'm not particularly impressed with this. Chanel has done some of the most beautiful film campaigns in the history of perfumery, as they are known to spare no expense. Though some are corny ("I love to dance!") Review the mesmerizing film made for "Egoiste" back in the day of its launch by Modiano, with all of the couture clad ladies, all visibly outraged and grown violet with rage furiously slamming the shutters open and shut of the Monaco Grand Hotel screaming in hysterics "Egoiste! Egoiste! Egoiste!" followed by a very noticeably hairy, muscular arm emerging from the middle window, held shut throughout the clip, emerging to pose a bottle of it nonchalantly on the scrolling wrought iron balcony railing. This film was shown at the time in all cinemas in France. Seeing it on the big screen, in the darkness of a cinema, while waiting for the feature to begin, was unforgettable, and thrilling. This, to me, is just a big nothing. It says nothing, it shows nothing, it's just.....nothing.
PerfumedLady 3/16/12 at 5:00pm
Just beautiful. No fussy adornments needed, just how CC may well have done it herself!
PerfumedLady 3/16/12 at 5:00pm
Just beautiful. No fussy adornments needed, just how CC may well have done it herself!
Basenotes › Fragrances News › Chanel release new No. 5 film by Guido Mocafico