Coty sign new Cool Water face Paul Walker, who has "intimate relationship with the ocean"

Coty Prestige have signed actor Paul Walker to be the new face of Cool Water. Walker; who has starred in films such as The Fast and the Furious, Flags of our Fathers and Eight Below; claims to have "a really intimate relationship with the ocean" having studied marine biology.

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"Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him," said Francoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

The agreement entails Paul Walker being the worldwide public face of Davidoff Cool Water. In July 2011, the first TV commercial and print ad for the fragrance featuring the sexy and cool actor will appear.

Walker replaces Lost actor, Josh Holloway, who became the Cool Water face in 2007.