IFRA tell 'The Story of Fragrance' in new video
International Fragrance Association of North America (IFRANA) today released "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known perfumes. The film features perfumers, including Carlos Benaim and Christophe Laudamiel (pictured).
"This documentary will open people's eyes to the science and artistry behind the fragrances we all use and love," said Jennifer Abril, president of IFRANA. "This film clears up any misperceptions about the industry by showing that safety, precaution, and precision are essential when crafting fragrances. 'The Story of Fragrances' demonstrates that consumer safety is the number one goal of the industry."
"The Story of Fragrances" can be viewed below, and on IFRANA's YouTube channel.