John Bailey of the Perfumer's Guild creates World Cup scent for SKY+HD.

To celebrate the Fifa World Cup, broadcaster Sky TV has developed a fragrance to enhance the viewing experience. They claim it will transport viewers who spray the scent to the terraces and be as close as they can possibly be to the football from their sofa. The fragrance named Eau de Stade, was created by John Bailey of the Perfumer's Guild and the scent is fronted by Rachel Stevens.

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Eau de Stade contains notes of fresh grass, the leathery scent of a football and the musky odour of dressing room sweat and tears. According to Rachel Stevens "Although I can't make it out to South Africa, a spritz of Sky+HD Eau de Stade means I can bring a little bit of the World Cup to my living room."

Eau de Stade is available exclusively from Soccer Scene's World Cup pop-up store in central London. The price should raise a smile from English football fans: £19.66.