La Perla launch new fragrance: In Rosa

In Rosa is the latest fragrance for lingerie company, La Perla. It is described by the company as "the new sparkling and feminine fragrance for all the girls with a free spirit personality and a fresh and spontaneous sensuality."

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Notes for the fragrance include raspberry, pear and pink pepper in the top; a heart of rose, cyclamen and violets; and a dry down of patchouli, amber and sandalwood.

The campaign of In Rosa was created by Italian American photographer Mary Rozzi, who has previously worked with the brand.

The fragrance is available as 30ml, 50ml and 80ml Eau de Toilette.

You can see a 'Making of video of the ad below: