New fragrance range: The Jane Packer Collection

Jane Packer, a renowned innovative florist who began her business in a small store in the heart of London's West End and has since achieved international success, has announced her new fragrance collection. The collection consists of five contrasting fragrances each inspired by the flowers she has worked with over the last two decades.

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Janes love of flowers inspired her dream to create her own fragrance, during childhood she often attempted to create perfumes from flower petals. Now that dream has become reality, and Jane has been instrumental in the creation of these five fragrances, spending many hours finding the right blends.

The five fragrances, each representing different moods or characters are divided into the following scents:

- Red Roses, Black Violet, Cyclamen
- Gardenia, Cedar Wood, Patchouli
- Iris, Jasmine, Sandalwood
- Green Orchid, Vetiver, Lemon Grass
- Fig, Sandalwood, Amber

The fragrances will be available in 50ml Eau de Parfum priced £45.00. Also available as a 200ml Bath Milk, and 200ml Body Cream priced £19.50 and £25.00 respectively.

The Jane Packer Collection will launch exclusively on 1st October at her flagship store in New Cavendish Street and online at www.janepacker.com. The collection will be available in department stores from the 15th October, and an international roll-out to Tokyo, Seoul and New York will follow soon after.