Basenotes › Fragrances News › Puig to snap up Valentino next year.

Puig to snap up Valentino next year.

Grant Osborne
By: Grant Osborne
Posted 01/19/10 • Last updated 01/20/10 • 1 view • 12 comments
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According to various reports, Procter & Gamble are looking to end the agreement to create Valentino fragrances after disappointing sales. Spain's Puig; who are also behind the brands Paco Rabanne, Nina Ricci and Carolina Herrera; is set to take over from February 2011.

Procter & Gamble picked up the Valentino license from Unilever in 2003, when Unilever was looking to exit the fine fragrance business.

Further analysis can be found on this news at Perfume Shrine.

Comments (12)

scentimus 1/19/10 at 4:00pm
It seems that Procter & Gamble does a really good job of dragging fragrance lines down and then ditching them.
Kevin Guyer 1/19/10 at 4:00pm
Valentino hasn't had much luck with his fragrances, they all seem to fall into obscurity.
ladymorrigan 1/19/10 at 4:00pm
hmm i owned very valentino and it was always a pleansant perfume, and rock n rose couture is IMO even a better one! they just needed to lower their prices
scentimus 1/19/10 at 4:00pm
It seems that Procter & Gamble does a really good job of dragging fragrance lines down and then ditching them.
Kevin Guyer 1/19/10 at 4:00pm
Valentino hasn't had much luck with his fragrances, they all seem to fall into obscurity.
ladymorrigan 1/19/10 at 4:00pm
hmm i owned very valentino and it was always a pleansant perfume, and rock n rose couture is IMO even a better one! they just needed to lower their prices
Flora 1/20/10 at 4:00pm
This is pretty big news! I liked some of the older Valentino scents like the original eponymous scent and Vendetta, but they seem to have lost their way in recent years.
Flora 1/20/10 at 4:00pm
This is pretty big news! I liked some of the older Valentino scents like the original eponymous scent and Vendetta, but they seem to have lost their way in recent years.
fragrancemania 1/27/10 at 4:00pm
Oh Great Valentino is going to Puig aka COTY GROSSS They will really ruin the Valentino Brand!!
fragrancemania 1/27/10 at 4:00pm
Oh Great Valentino is going to Puig aka COTY GROSSS They will really ruin the Valentino Brand!!
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