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Victoria's Secret announce new fragrance, Bombshell
By: Grant Osborne
Victoria's Secret have announced a new fragrance, Bombshell. Victoria's Secret Beauty's VP of Product Innovation, Mark Knitowski, collaborated with Givaudan to create the scent which is described by the company as a "Fruity Floral Aromatic".
Notes include Shangri-la Yellow Peony from China, Purple Passionfruit from the Brazilian jungle, Vanilla Orchid, "Italian Sunstruck Pine" and "Ligurian Coast Pine".
"Together, the sparkling fruits are balanced by sultry warmth for a fresh sensuality that is confident, sexy, glamorous and ultra-feminine," says Knitowski. "We designed this fragrance to be instantly memorable, one of a kind. Just like a Victoria's Secret Bombshell."
Victoria's Secret Beauty President Shashi Batra counts Victoria's Secret Bombshell as yet another way to cement the brand's established success in the perfume market. "Dream Angels Heavenly is America's number-one fragrance, and we've won FIFI Awards for two years running: Love Rocks in 2010 and Sexy Little Things Noir in 2009," says Batra. "Victoria's Secret Bombshell takes our fragrance portfolio to another level. Our customers love it and we expect great things."
Victoria's Secret Bombshell is available now. - Ruth Mastenbroek talks about her first Eau de Parfum
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