The Basenotes Fragrance and Grooming Awards 2002

Best Grooming Range Overall: Anthony Logistics for Men

 

The Anthony Logistics for Men skincare range was launched in New York on October 4th 2000, and launched in the UK in February 2001. The range is designed to fill a gap in the male grooming market. It features over 25 products broken down into four categories: Face, Body, Hair and Shave.

Each product has it's objective and strategy printed on the label. Ideal in finding which products suit you best. For example, the Sun Stick tells us to "Laugh at the sun, sneer at the wind". It's Strategy is "Chamomile smoothes, calendula soothes, aloe vera heals, vitamins A, D and E nourish, SPF15 protects, beeswax holds it all together."

Anthony Logistics for Men donates a percentage of its sales to Prostate Cancer research, education and awareness. Each product displays a Prostate Cancer blue ribbon.

The Finalists...

Anthony Logistics, Biotherm Homme (L'OrŽal), Clarins Men, Gillette, Jack Black, King of Shaves (KMI), Lab Series for Men by Aramis (Lauder), Nivea for Men, Skin Supplies for Men by Clinique (Lauder), Zirh (Shiseido)

Previous Winners...

  • Clinique Skin Supplies for Men (2001)
 
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