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• 2004

Best Men's Fragrance House: Creed

"The reaction I get from the people around me [when I wear Creed] is not the exclamation "what's that hottie wearing?" it is "there went a confident, well rounded man." And that's what I want to project day to day. More important is how I feel when I wear Creed. Centered is an overused word, yet it is the word that properly defines the mood a Creed fragrance envelopes me with. It is Creed's ability to reach inside that primitive part of my brain and pull out confidence, self-awareness and peace. These are traits I hope to have inside without the aid of a perfume, yet whatever the original quantities of those qualities, creed amplifies them, brings them to the front of my mind and effects how I carry myself throughout the day. If this strikes you as entirely too personal it is, it is supposed to be - that's the point of fragrance. " (Jason Fortun)

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