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• 2004

Best Men's Fragrance for evening: M7 by Yves Saint Laurent

"Doing 110 mph behind the wheel of an old British sportscar, light drizzle on the windshield, grey clouds everywhere... perfect setting for a whiff of M7. It feels so warm you won't need the heater. Whenever you feel like taking your place in the driver's seat, YSL's fragrance won't fail you: commissioned by a guy called Ford, named after a motorway and a Bavarian sports-saloon, M7 leaves most fragrances far, very far behind. Works in my small VW, too." (Marcello)

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