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• 2005

Best Women's Fragrance packaging: No. 5 by Chanel

Probably the most famous perfume bottle in the world.

A square art-deco bottle, with a simple label and stopper. A bottle that is instantly recognisable. A bottle that says "class". A bottle that has changed very little over the last eight decades.

Chanel wanted the bottle to just be a container for the perfume - nothing fancy - after all - it's the perfume you wear, not the bottle.

The Finalists...