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• 2005

Best New Men's Fragrance : B*Men by Thierry Mugler

There was tough competition this year. During the final stages of voting any one of four scents could have taken the prize.

Thierry Mugler's B*Men narrowly beat new scents from classic houses Creed and Guerlain as well as fiesty newcomer, John Varvatos.

The scent is a direct relation to it's older sibling, A*Men. It's packaging is identical bar the colouring (B*Men's star is a striking red against A*men;s cool-blue), the fragrances even share a few similar notes, but not enough to cast B*Men as a mere 'flanker' product to A*Men. B*Men stands out in its own right.

A new classic? Who knows. You can bet that we'll be watching closely.

Our runner up is John Varvatos, which was created by Shiseido's Zirh division. A rarity nowadays - it is a new scent that smells like a classic already.

The Finalists...

Previous Winners...