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  1. $300 million wasted every year

    $300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.

    As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air ...
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  2. 100 Fragrances Every Frag-Head Guy Should Try, part 10: Ugliness

    This is going to be a really long post, but I really truly believe that any informed discussion of masculine scents has to acknowledge this really important truism, yet itís very rarely discussed openly. Weíre pretty deep into this crazy experiment, and I think itís time to get a bit of cultural background out of the way. Iím fully aware that Basenotes isnít the correct forum for politics, so Iíll try to keep this historical as opposed to political, but I swear this really is going to tie back ...
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  3. 100 Fragrances Every Frag-Head Guy Should Try, part 9: The Seventies

    To be honest, I had always kind of considered the seventies a bit of a lost decade for menís scents. After Aramis opened the doors to the mainstream, fragrance was no longer the realm of educated aficionados Ė leading to the first real dumbing down of perfumery, especially on the masculine side. There were more new scents, but they often smelled similar, leaving, at least to my nose, the 70's as a largely unremarkable haze of Lemon Pledge topnotes and ubiquitous hawthorn-laden drydowns.
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  4. Looking for a " Sample " of Kim Kardashian's Perfume

    Hello,
    I am looking for a " Sample " of Kim Kardashian's Perfume, can ANYBODY help me here ? I LOVE Gardenia AND Tuberose and I heard this was great, but " is it > " So, if someone can offer me a sample, I'd be more than happy to offer you something in return, thanks, bye....
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  5. Does This Fragrance Make Me Smell Fat?

    by , 14th September 2011 at 03:23 PM (Jaime B's Blog)
    So some dudes on Basenotes have occasionally used the phrase "old man's fragrance." I read this, and I think, "Wow, this expression is carrying an awful lot of freight!"

    What do I mean by that? Well, I mean that there are a lot of unconscious assumptions behind this statement. Maybe I should detail some of these, first of all, just for fun, but secondly, to deconstruct some unexamined ideas that show some pretty shocking attitudes — attitudes that people wouldn't
    ...

    Updated 14th September 2011 at 09:52 PM by JaimeB

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    Philosophy of Fragrance , Personal Reflections



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