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  1. Not so (l)oud please! Part 1

    Something strange happened in Greece during the early '90s. Being polarising by its very own nature, some would call it a study in stupidity and some would call it inspired marketing. Here's how it goes...
    One day, some "luminary" from an ad agency discovered or remembered that due to the live cultures it contains, yoghurt is somehow a living thing. So (s)he thought that this was a very cool thing to underline, and a brilliant demonstration of extraordinary wit so as to have the
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    Updated 11th June 2015 at 07:20 AM by Le_Coeur_Gothique

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  2. Not so (l)oud please! Part 2

    Since oud resin is actually the product of a mould infection, this automatically means that it can be harvested only from trees that are literally sick. So, what happens when these trees are stubborn and refuse to get sick and co-operate with humans and their fundamental need to smell exotic? This happens...



    Which results in this...


    ...

    Updated 11th June 2015 at 07:22 AM by Le_Coeur_Gothique

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  3. ​Niche, yes. But what about nice? Part 1

    First of all, I'd like to remind to anyone who would be kind (and patient) enough to read this article, that these are my personal views on this particular subject, and they are by no means axiomatically right. Our personal preferences are 100% subjective, and subjectivity is usually the worst enemy of "right" and "wrong".
    I think that the very first priority in such a discussion is to define what "niche" is. According to numerous sources, the key for any perfume
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    Updated 31st May 2015 at 04:21 PM by Le_Coeur_Gothique

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  4. ​Niche, yes. But what about nice? Part 2

    Being a bit infuriated by Xejoff's Shooting Stars line prices (nearly 400/100ml), I decided to search a little further about their claims of why this line is so unique and thus so expensive. Well, according to their site, this is why.

    "Each of the shooting stars scents is named after a location that experienced a unique meteoric event. Shooting stars is an inspiring collection that makes you believe that stars can be closer than we think.

    Each fragrance in the Shooting Stars
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    Updated 31st May 2015 at 04:24 PM by Le_Coeur_Gothique

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  5. Is there any social status associated with the cost of perfume?

    Quote Originally Posted by CapriDog View Post
    My guess is there is a social status in everything and perfume is no exception.
    Yep, and one of the big drivers behind the various 'niche' houses spinning off a million expensive smell-a-likes are the nouveaux-riche in emerging markets like China and Russia.
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Loving perfume on the Internet since 2000