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  1. Richard Lüscher Britos Terroir Perfumes, 2013 (part 2)

    44°N 03°E (lavender)

    How did Richard Lüscher Britos match the botanical material to the perfumer? Did they draw names from a hat? Did the perfumers choose their key material? If Andy Tauer chose lavender, he's a brave man. It is likely the best known botanical scent in the world after the rose and the lemon. It suggest hygiene, cuisine, cleaning products, ancient history and the new age. Tauer has been there before. His Reverie au Jardin played lavender from top to bottom, demonstrating ...
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  2. Richard Lüscher Britos Terroir Perfumes, 2013 (part 1)

    Classical perfumery is wounded. The IFRA barbarians are at the gate. The chypre has left the building, orientals have deflated into gourmands, leather is now ‘notes of suede’ and flowers have lost their bite but gained a sweet-tooth. Flankers of flankers of perfumes that were originally designed to be flankable in the first place are released weekly. Niche has been around long enough to have been reformulated and re-reformulated and therefore diminished. Designer lines copy niche strategies ...
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  3. Against Notes

    Notes describe qualities of a fragrance. They offer a side door into the discussion of perfume with points of comparison. If you have smelled a lemon, then a "lemon" note will make sense to you. Notes are used like similes. A “rose” note smells like rose. Bvlgari Black smells like rubber. (I exclude imagistic description couched as notes, typically in product description, eg. notes of burly arctic breeze or forlorn longing.)

    Parfumo, Fragrantica, Basenotes, MakeupAlley… ...
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  4. wtf is niche anyway?

    By the late 70s, perfume came from large corporate brands (eg. Estée Lauder, Coty), commercial fashion brands (eg. Halston, Pierre Cardin, Calvin Klein) and the old guard like Caron and Guerlain. The common thread is that investors saw perfume as a cash cow and designer-celebrity culture was a cheap ticket to the show. The perfumer was in the closet, the consumer rabidly craved identifiability in branding and the ‘coarsening of culture’ argument had been laughed into submission. Culturally we ...
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  5. Abarcrombie and fitch perfumes tv commercials?

    what about ads in journals and billbords?
    anyone noticed?
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