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  1. Tom Ford and the Pre-fab Line

    I don't know Tom Ford from Adam, but I've had his image shoved down my throat by sheer demography for years. I have no interest in fashion, but I'm queer and live in an urban setting. In my world, Tom Ford: the Brand is on par with McDonald's in terms of ubiquity. Also, brands that express boredom with the lifestyle they espouse make me crazy. High-fashion world-weariness is ugly. I've been saturated with images of TF surrounded by stylish, hyper-contemporary extravagance as he manages to maintain ...
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  2. Perfume and Price, or the Yatagan Conundrum

    Iíve been thinking about the wonderful yet inexpensive perfumes out there. There are many well considered, beautifully made perfumes that you can buy for a song. Cheap or pricy, though, the best perfumes must stand up to the same criteria. Is it coherent and balanced? Does it hold up over time? Does it captivate you, that is, would you wear it as your only perfume? Crucial: does it smell good? Is it Ďyouí? Does it remain engaging throughout the entire day? Will it last that long? Would ...
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  3. Against Opinion

    Actually, I have nothing against opinion per se. The question is how do we come by it and what do we do with it?

    I am all for knowing yourself and trusting your gut, but the opinion-judgment two-step doesn't aid the discussion of perfume. "I love this! (therefore) It's the greatest perfume ever!" and, "I hate this! (therefore) It's terrible!" are equally unhelpful starting points for a meaningful exchange. Granted, 140 characters or the choice either to "like" ...

    Updated 19th May 2015 at 11:19 AM by jtd

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  4. Masculine Fragrances for Men

    Iíve read a few online discussions about gender and perfume recently. I love to see this because nowhere does gender seem more arbitrary than in perfumery. Now I love perfume, and consider it an art-form, but I don't expected it to move the dial on gender. Perfume is more likely to fall in line with your beliefs than to change them. For most men, this will mean wearing fragrances marketed to men. For a number of reasons, women have a certain stylistic access to gender borrowing that allows them ...
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  5. Flanker Strategies

    Iíve said it before: as a rule, flankers suck. It's not hard to understand how and why they suck. The goal is sales and the impetus is marketing . When goals are reiteration and demographic targeting, and the risk is straying too far from the known, creativity will be difficult to pin down. How is it then that some succeed?

    A few strategies and how they play out​:

    Let's start at the bottom of the barrel with the unadulterated flanker, the true spirit of the practice: ...
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Loving perfume on the Internet since 2000