[INDENT][B](1) [/B]While reflecting upon reformulation and my futile attempts to come to terms with some recent disappointments, I eventually wound up concluding that, although some of our favorite perfumes will continue to disappear due to forces entirely beyond our control, we can rest assured that new ones will be born. In reasoning thus, I appear to have been trying (vainly) to derive solace from the oft-invoked refrain of folk wisdom according to which sometimes
In thinking about what is having the worst effect of the fragrance industry today, I was hard pressed to find a single factor that explains all the problems surrounding quality, reformulation, and customer satisfaction. I think that to discuss matters fully, we need to look at four separate, but interrelated issues.
1. Sourcing and cost of raw materials
Over-harvesting of many perfume materials has provoked a situation in which many are at a point of near-extinction. In
Updated 30th September 2011 at 11:49 PM by JaimeB
Continued from Part I:
4. Advertising and marketing budgets
Advertising and marketing costs represent a rapidly increasing proportion of all costs for perfume companies. Here’s a quote from a previous blog post of mine dealing with this phenomenon. The source cited was published in 2005, so we are more than six years on from these figures. Imagine what they might be today, with inflation and competition for markets!
Advertising budgets have seen a
Updated 26th September 2011 at 05:14 AM by JaimeB
$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.
As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air
This is going to be a really long post, but I really truly believe that any informed discussion of masculine scents has to acknowledge this really important truism, yet it’s very rarely discussed openly. We’re pretty deep into this crazy experiment, and I think it’s time to get a bit of cultural background out of the way. I’m fully aware that Basenotes isn’t the correct forum for politics, so I’ll try to keep this historical as opposed to political, but I swear this really is going to tie back