[B]My ugly divorce from [I]Mitsouko[/I][/B]
Upon draining the last drop of my beautiful 3.1oz gold-encased bottle of Guerlain [I]Mitsouko[/I], I reached immediately for my back-up 2.5oz bottle containing, I naïvely thought at the time, the same precious elixir. Not so, I was devastated to discover. All of the charm and seduction of the opening had disappeared, leaving a vague, watery opening in its place. As the fragrance dried down, it improved somewhat, but only near the end was
Found this interesting article on perfume use written by Sarah Murray and published in New Zealand.
Read Sarah's article here
[INDENT][B](1) [/B]While reflecting upon reformulation and my futile attempts to come to terms with some recent disappointments, I eventually wound up concluding that, although some of our favorite perfumes will continue to disappear due to forces entirely beyond our control, we can rest assured that new ones will be born. In reasoning thus, I appear to have been trying (vainly) to derive solace from the oft-invoked refrain of folk wisdom according to which sometimes
In thinking about what is having the worst effect of the fragrance industry today, I was hard pressed to find a single factor that explains all the problems surrounding quality, reformulation, and customer satisfaction. I think that to discuss matters fully, we need to look at four separate, but interrelated issues.
1. Sourcing and cost of raw materials
Over-harvesting of many perfume materials has provoked a situation in which many are at a point of near-extinction. In
Updated 30th September 2011 at 11:49 PM by JaimeB
Continued from Part I:
4. Advertising and marketing budgets
Advertising and marketing costs represent a rapidly increasing proportion of all costs for perfume companies. Here’s a quote from a previous blog post of mine dealing with this phenomenon. The source cited was published in 2005, so we are more than six years on from these figures. Imagine what they might be today, with inflation and competition for markets!
Advertising budgets have seen a
Updated 26th September 2011 at 05:14 AM by JaimeB