In thinking about what is having the worst effect of the fragrance industry today, I was hard pressed to find a single factor that explains all the problems surrounding quality, reformulation, and customer satisfaction. I think that to discuss matters fully, we need to look at four separate, but interrelated issues.
1. Sourcing and cost of raw materials
Over-harvesting of many perfume materials has provoked a situation in which many are at a point of near-extinction. In
Updated 1st October 2011 at 12:49 AM by JaimeB
Continued from Part I:
4. Advertising and marketing budgets
Advertising and marketing costs represent a rapidly increasing proportion of all costs for perfume companies. Hereís a quote from a previous blog post of mine dealing with this phenomenon. The source cited was published in 2005, so we are more than six years on from these figures. Imagine what they might be today, with inflation and competition for markets!
Advertising budgets have seen a considerable
Updated 12th December 2014 at 04:30 PM by JaimeB
$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.
As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air
This is going to be a really long post, but I really truly believe that any informed discussion of masculine scents has to acknowledge this really important truism, yet itís very rarely discussed openly. Weíre pretty deep into this crazy experiment, and I think itís time to get a bit of cultural background out of the way. Iím fully aware that Basenotes isnít the correct forum for politics, so Iíll try to keep this historical as opposed to political, but I swear this really is going to tie back
To be honest, I had always kind of considered the seventies a bit of a lost decade for menís scents. After Aramis opened the doors to the mainstream, fragrance was no longer the realm of educated aficionados Ė leading to the first real dumbing down of perfumery, especially on the masculine side. There were more new scents, but they often smelled similar, leaving, at least to my nose, the 70's as a largely unremarkable haze of Lemon Pledge topnotes and ubiquitous hawthorn-laden drydowns.
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