Finally my brand spanking new website is up and running and I'll be able to concentrate on creating perfumes once again.
Let me know your thoughts on the new B Fragrances website
Found this interesting article on perfume use written by Sarah Murray and published in New Zealand.
Read Sarah's article here
$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.
As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air
Survey results indicated participants consider a unique individual style as being important when choosing their perfumes; with just over 1/4 have loyalty to only one brand.
Over half the people surveyed carried their perfumes with them on a daily basis with the common concerns amongst travellers being bottle size, wanting leak proof bottles, which are allowed on planes.