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Perfumes begin as ideas. A perfumer is presented with a brief from a client in the form of a written description, a piece of music, a painting, or a specific object, and it is the perfumer's job to translate that into scent. In the case of Olfactive Studio, a line launched in 2012, the brief consists of words and images chosen by Céline Verleure, a former exec at Kenzo and the founder of
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