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The Fragrance Industry

Critiques and observations of the business of perfumery

  1. The Economy and the Perfume Industry: The Future?

    The news is full of reports about where the economy is going, but the question of how this will affect the perfume industry is definitely below the radar. This could be because "luxury goods" are stereotypically imagined to behave in one of two ways in economic slowdowns:
    Theory #1: Unnecessary items are the first to go from the budget; therefore, perfumes drastically lose sales volume in an economic slowdown.

    Theory #2: Luxury goods are overwhelming purchased
    ...

    Updated 29th January 2009 at 05:56 AM by JaimeB

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    The Fragrance Industry
  2. Is There a Future for Chypres?

    One of my favorite perfume genres (perhaps my very favorite) is the chypre, characterized by bergamot in the top note and oakmoss and labdanum (and sometimes patchouli) in the base. It is one of modern perfumery's most brilliant discoveries and is represented by some of the finest and best crafted of perfumes ever to find their way onto the market. One of our Basenotes gurus, mrclmind, who worked for many years in the perfume industry, really hit the nail on the head in one of his posts, when he ...

    Updated 10th November 2010 at 06:18 AM by JaimeB

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    The Fragrance Industry
  3. Marketing, Advertising, and Prices

    Advertising budgets have seen a considerable increase with the entry of marketing into the lists, thanks to the lessons of Suzanne Grayson [the author refers to her earlier quotation of Grayson in the trade journal American Cosmetics and Perfumery in 1972: "It's no longer the product that plays the key role, but rather the marketing."] While in 1972 ten million francs were enough to launch a perfume, in 1989, the year marketing made its appearance at Guerlain, 50 million dollars were
    ...

    Updated 8th October 2008 at 06:59 AM by JaimeB

    Categories
    The Fragrance Industry
  4. Naturals vs. Synthetics

    Until the 1960s, perfumes contained around 75% natural products and 25% synthetics. Today the percentage of naturals in the formulas is largely below 25%. It normally ranges between 0.5% and 5%. Often, they are even completely absent. In Grasse, once the renowned supplier of natural ingredients, there remains today but a very small number of people engaged in this activity. The reasons for this vertiginous decline are multiple. There is, of course, the manufacturing complexity compared to the progress
    ...

    Updated 21st March 2008 at 04:50 PM by JaimeB

    Categories
    The Fragrance Industry
  5. Creed: Why "millésimes"?

    After reading the thread about how to pronounce the word "millésime" in French, I wrote a reply in which I mentioned that the word refers to a date, as on a monument or a coin.

    Well, I began to think about this... Why would Creed use this term to name a perfume? So I did a little investigating. I've been looking at a book by Annick le Guérer, Le Parfum: des origines à nos jours (Odile Jacob: Paris, 2005, ISBN 2-7381-1670-1) and I decided to look up Creed in the chapter on
    ...

    Updated 21st July 2008 at 08:32 AM by JaimeB

    Categories
    The Fragrance Industry
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