Critiques and observations of the business of perfumery
In my last post, I indulged myself in a little harmless fun; at least that's what I said. In truth, there was a subtext to my borrowing the Occupy Wall Street metaphor and dressing it up in the issues of perfumista frustration in our own love-hate relationship with the purveyors of our favorite stuff.
The best way to put this is perhaps to say that in many aspects of our life, so many of which are affected by commercial interests, we encounter more and more frustration in a sense
Updated 10th November 2011 at 08:43 AM by JaimeB
[Please do not take the initial premise (in the title of this post) seriously. I am just trying to dramatize a situation and make a point.]
Some radical perfumistas are occupying perfume counters across the country, and even the world, because they are frustrated by the trends they see in the perfume industry leading to downgrading the quality of fragrances and pricing their products beyond the reach of “the 99 percent.”
In the meantime, many in the media are pointing
Updated 27th October 2011 at 08:12 AM by JaimeB
In thinking about what is having the worst effect of the fragrance industry today, I was hard pressed to find a single factor that explains all the problems surrounding quality, reformulation, and customer satisfaction. I think that to discuss matters fully, we need to look at four separate, but interrelated issues.
1. Sourcing and cost of raw materials
Over-harvesting of many perfume materials has provoked a situation in which many are at a point of near-extinction. In
Updated 1st October 2011 at 12:49 AM by JaimeB
Continued from Part I:
4. Advertising and marketing budgets
Advertising and marketing costs represent a rapidly increasing proportion of all costs for perfume companies. Here’s a quote from a previous blog post of mine dealing with this phenomenon. The source cited was published in 2005, so we are more than six years on from these figures. Imagine what they might be today, with inflation and competition for markets!
Advertising budgets have seen a
Updated 26th September 2011 at 06:14 AM by JaimeB
After a bit of a hiatus which I had to take to recover from minor surgery, I have started going back to the stores to look for stuff to sniff. Unfortunately, I haven't found much lately that truly inspires me.
I have bought some pretty innocuous things, even thought they didn't really impress or satisfy me, and I wonder now if this business of searching for new scents and picking up a bottle here and there isn't just an exercise based on force of habit.