View RSS Feed

The Fragrance Industry

Critiques and observations of the business of perfumery

  1. Niche Houses and Jean-François Laporte

    In the recent history of perfumes, one of the most significant developments has been the rise of niche perfumery. Let me define this term a little more precisely for the sake of clarity: When I speak of niche houses, I mean perfume companies that do not distribute their products (at least initially) through department stores; that seek to find a different creative inspiration and marketing method from the large designer and mass-market scent houses; and that introduce themselves to the world by ...

    Updated 11th February 2009 at 05:31 AM by JaimeB (Corrections to matters of fact. Thanks to Roberto!)

    Categories
    The Fragrance Industry
  2. The Economy and the Perfume Industry: The Future?

    The news is full of reports about where the economy is going, but the question of how this will affect the perfume industry is definitely below the radar. This could be because "luxury goods" are stereotypically imagined to behave in one of two ways in economic slowdowns:
    Theory #1: Unnecessary items are the first to go from the budget; therefore, perfumes drastically lose sales volume in an economic slowdown.

    Theory #2: Luxury goods are overwhelming purchased
    ...

    Updated 29th January 2009 at 04:56 AM by JaimeB

    Categories
    The Fragrance Industry
  3. Is There a Future for Chypres?

    One of my favorite perfume genres (perhaps my very favorite) is the chypre, characterized by bergamot in the top note and oakmoss and labdanum (and sometimes patchouli) in the base. It is one of modern perfumery's most brilliant discoveries and is represented by some of the finest and best crafted of perfumes ever to find their way onto the market. One of our Basenotes gurus, mrclmind, who worked for many years in the perfume industry, really hit the nail on the head in one of his posts, when he ...

    Updated 10th November 2010 at 05:18 AM by JaimeB

    Categories
    The Fragrance Industry
  4. Marketing, Advertising, and Prices

    Advertising budgets have seen a considerable increase with the entry of marketing into the lists, thanks to the lessons of Suzanne Grayson [the author refers to her earlier quotation of Grayson in the trade journal American Cosmetics and Perfumery in 1972: "It's no longer the product that plays the key role, but rather the marketing."] While in 1972 ten million francs were enough to launch a perfume, in 1989, the year marketing made its appearance at Guerlain, 50 million dollars were
    ...

    Updated 8th October 2008 at 05:59 AM by JaimeB

    Categories
    The Fragrance Industry
  5. Naturals vs. Synthetics

    Until the 1960s, perfumes contained around 75% natural products and 25% synthetics. Today the percentage of naturals in the formulas is largely below 25%. It normally ranges between 0.5% and 5%. Often, they are even completely absent. In Grasse, once the renowned supplier of natural ingredients, there remains today but a very small number of people engaged in this activity. The reasons for this vertiginous decline are multiple. There is, of course, the manufacturing complexity compared to the progress
    ...

    Updated 21st March 2008 at 03:50 PM by JaimeB

    Categories
    The Fragrance Industry
Page 6 of 7 FirstFirst ... 4 5 6 7 LastLast



Loving perfume on the Internet since 2000