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Mäurer & Wirtz

About Mäurer & Wirtz

Maurer + Wirtz (M&W) is the fragrance and cosmetics division of Dalli Werke - Mäurer + Wirtz, a family owned company, now run by the fifth generation of the Wirtz family.

The company was founded in Stolberg in 1845 by Michael Mäurer and Andreas August Wirtz as a manufacturer of soaps. Since 1990 the Dalli Werke and M&W divisions have operated as separate companies, with Dalli Werke concentrating on detergent products and M&W concentrating on cosmetics and fragrance products.

In 1938 Tabac Original was launched as a soap. Eau de Cologne, Aftershave and Electric Pre-Shave were added to the range 21 years later in 1959. Today the Tabac range consists of a very extensive range of male grooming essentials

In 1972 M&W acquired Cosmeurop and merged this with Savonerrie Wagner, to form Cosmeurop S.A.

1975 sees the creation of Parfums Loris Azzaro, with the now discontinued feminine Azzaro, and in 1978 the classic masculine fragrance Azzaro Pour Homme. This division was acquired by Clarins Paris in 1995.

At the end of 2006, M&W acquired four ex-Muelhen's brands from Procter & Gamble. These included Sir Irisch Moos, Extase, Tosca and the 'original' eau de cologne, 4711.

Current fragrances by Mäurer & Wirtz

Culture by Tabac	1996
Culture by Tabac Blue (new)	2005
Culture by Tabac: Arena di Roma	2002
Culture by Tabac: Egypt Dreams	2001
Cybersp@ce	1997
Cybersp@ce M@n	2003
Eruption Man	1997
Free World Man	1999
Free World Woman	1999
GranValor Tabac	2007
Nonchalance	1960
Nonchalance Feu Bleu	1990
Provocation Man	2004
Provocation Woman	2004
Ravissa
TNT	1995
Tabac Froid	2004
Tabac Man	2000
Tabac Original	1959
Tabac Original Extrême	1990
Tabac Sport	2003
Touchdown	2000

Discontinued Mäurer & Wirtz fragrances

Culture by Tabac Blue (original)	1999
Marrakesh Tales	1996
X	1998

Current brands owned and licenses held by Mäurer & Wirtz

Related Mäurer & Wirtz News and Features

Mäurer & Wirtz website

http://www.m-w.de