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Company Profile

Baxter of California

About Baxter of California

The Baxter of California brand was launched in the Sixties by an enterprising young marketeer, Baxter Finley. Frustrated by the lack of good quality men's grooming products on the market, he decided to launch his own.

Working with a chemist, Baxter's first product Super Shape was born. Initially, the products were sold via mail order by advertising in the popular men's lifestyle magazines of the day. By the end of the seventies, and through the eighties and nineties the range grew and became popular with many, from the 'guy next door' to the stars of Hollywood.

In 2000, the brand was acquired by Jean-Pierre Mastey, who gave the brand a much needed facelift.

Show Baxter of California fragrances in the Basenotes Fragrance Directory

Current fragrances by Baxter of California

Bravado 2 2009
Bravado 3 2009

Discontinued Baxter of California fragrances

Bravado 197x

Related Baxter of California News and Features

More than Bravado: Baxter of California launch Bravado 2 and 313 March 2009
Show all articles about Baxter of California

Baxter of California website


http://www.baxterofcalifornia.com

 
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