Shulton

About Shulton

In 1934, William Lightfoot Schultz formed Shulton and in 1937 creates a fragrance called Early American Old Spice for Women. After the success of this fragrance, Early American Old Spice for men was launched. During the war years the scent of Old Spice went wherever US soldiers were posted.

In 1950, Schultz dies and his son, George, who joined the company in 1940, takes over the running of Shulton.

In 1970, the company was acquired by American Cyanamid, and Shulton's range of products is increased. Joining Old Spice, Old Spice Fresh Lime (1966) and Old Spice Burley (1968) include the likes of Old Spice Musk for Men (which looked suspiciously like Jovan Musk launched the year earlier), Blue Stratos, Mandate, Rapport, Night Spice, Insigina (all for men) and Cie for women

In 1990, Shulton is acquired by Procter & Gamble. A year later, they discontinue most of the Old Spice variations. In 1995 Blue Stratos sold to UK company Parfums Bleu and in 1996 P&G sell Insignia, Rapport and Mandate to Dana Cosmetics.

Currently, the Old Spice range includes Old Spice, Old Spice Fresh Scent, Old Spice Whitewater, Old Spice Lagoon and OS Signature.

Show Shulton fragrances in the Basenotes Fragrance Directory

Current fragrances by Shulton

Old Spice Fresh Lime

1966

Shulton fragrances now produced by other companies

Blue Stratos	1976	now by Parfums Bleu
Insignia	1986	now by Dana
Insignia Nature	1995	now by Dana
Insignia Rio	1994	now by Dana
Mandate	1976	now by Eden Classics
Old Spice	1937	now by Procter & Gamble
Old Spice Fresh Scent	1980	now by Procter & Gamble
Rapport	1988	now by Eden Classics

Discontinued Shulton fragrances

Always Date Lovely	1942
Cie	1977
Desert Flower
Early American Old Spice for Women	1937
Escapade	1954
Friendship Garden	1939
Night Spice	1987
Old Spice Burley / Old Spice Bounty	1968
Old Spice Herbal	1977
Old Spice Leather	1985
Old Spice Musk for Men	1974
Oriental Spice
Page One	1954
Picaresque	1944
Sandra	1935
Taji	1965
Tropical Night	1936
Verve	1953
Yorktown

Shulton owners / licensees

Procter & Gamble	1990 to 2008
Plus 1 previous company on record

Shulton website

http://www.oldspice.com/